Innovation in professional services: the case of DDB and Keith Reinhard - Trends in the Living Networks
Trends in the Living Networks
SEPTEMBER 7, 2007
This range of flavored drinking water for cats was created by DDB and is licensed to provide an ongoing revenue stream. Since a core element of DDB Worldwide’s business is developing brands, it actively seeks to create its own brands and license these to clients, thus keeping the intellectual property inhouse.
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