Joe Rogan, confined to Spotify, is losing influence
The Verge
AUGUST 25, 2021
Spotify hoped he would bring much of that audience along with him when he signed exclusively to the platform in 2020 in a reported $100 million deal, giving it the reach and power needed to take over the podcasting industry. Those first two appearances in 2019 netted him over 1,100 followers each.
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