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What success looks like can vary widely and range from reducing a call centers escalation rates, a food distributors sales order processing time, or a professional services companys new employee onboarding time, to an airline that personalizes customer communications or a media company that provides real-time language translation.
Last week Expedia announced the hiring of Jon Gieselman , Apple’s former head of marketing for services, to help customers make sense of the online travel giant’s tangled product lineup. Apple reported late last month that second-quarter net sales for its services alone were up 35% to nearly $17 billion compared to $13.3
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