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Is Your Online Holiday Traffic Naughty Or Nice?

Forrester IT

This blog post is part of Forrester’s Holiday 2018 retail series. This includes updates to your websites and mobile apps, reward programs for your loyal customers, and adjustments to ads and sale prices as the […].

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Think Privacy’s Just A Cost Center? Think Again.

Forrester IT

Over and over, clients tell us they just don’t get enough funding for the kind of privacy programs they want to create. In fact, many privacy budgets shrank in 2019, after firms were forced to spend more than they expected on GDPR compliance in 2018. But what if we told you that customer-centric privacy programs […].

Budget 349
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A Social Take On Social Selling

Forrester IT

We’ve also helped numerous clients plan and execute effective social selling programs. Given this and the recent report that Mary Shea just published, New Tech: B2B Social Selling Tools, Q1 2018, I thought now would be a great time to touch […]. Social selling is one of my B2B Marketing and Sales team’s top inquiry topics.

Social 341
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The Forrester Wave™: Managed Security Services Providers (MSSPs), Europe, Q4 2018

Forrester IT

I published my first Forrester Wave™ today, covering the managed security services provider (MSSP) market in Europe. The culmination of four months of hard work by not just us but all the vendors involved, this is to my knowledge our first analysis focused on the needs of the European market for MSSPs. Here are some […].

Security 339
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The Time for Strategic EHR Optimization Has Arrived

Forrester IT

2018 has been a year of mass de-regulation in healthcare. The Patients Over Paperwork program launched with the goal of stripping burdensome regulations from healthcare. Lawmakers started by scaling back EHR and quality reporting requirements. These changes will go into effect beginning in January 2019.

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Winners Of The 2019 Forrester And InfoWorld EA Awards Contest Show EA’s Role In Digital Transformation

Forrester IT

In past Forrester and InfoWorld Enterprise Architecture Awards competitions, we had named themes to align entries and winners to the current needs of modern enterprise architecture (EA) programs. But the winners of the 2018 Forrester/InfoWorld Enterprise Architecture Award show […].

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Dropbox Says Hello To Digital Signatures, Workflow, And Document Automation; Acquires HelloSign For $230 Million In Cash

Forrester IT

HelloSign joined Dropbox’s Extensions partner program (launched in November of 2018), offering digital signature and electronic fax features from inside the Dropbox interface. In our annual online surveys on enterprise content management, […].

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