2020 Related Topics 
Forrester IT
JANUARY 8, 2021
Coming off of a year like 2020 makes analysts and futurists reluctant to make any kind of predictions going forward! When I published the “What I See Coming For The Channel 2020” I totally missed the pandemic, social unrest and pandemonium, and even murder hornets somewhere in the middle. That being said, many of the […].
Forrester IT
DECEMBER 8, 2020
In a tumultuous 2020, ravaged by a pandemic and witness to a surging demand for equality, six brands occupied the spotlight. The Best Brands Are Forged In The Crucible Of Crisis As I spent 2020 researching, writing about, and working with brands, it was clear that branding as usual wasn’t cutting it. I had to […].
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Forrester IT
NOVEMBER 1, 2020
We are entering the 11th anniversary of Double 11 (AKA Singles’ Day) the largest shopping festival in the world in 2020. We expect that: It will be the longest and most complex Double 11 ever. Brands and retailers are eager to recover from the impact of COVID-19 and will double down on their investment on […].
Forrester IT
DECEMBER 14, 2020
Eager as B2B marketers may be to turn the page on 2020, there were clear positives amid the challenges. Here are eight lessons to carry into the new year.
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In its 2020 Embedded BI Market Study, Dresner Advisory Services continues to identify the importance of embedded analytics in technologies and initiatives strategic to business intelligence. Which sophisticated analytics capabilities can give your application a competitive edge?
Forrester IT
FEBRUARY 11, 2020
CX is still king in 2020. Here are our top 5 trends for CRM in 2020: Self-service for end-to-end customer journey support increases. Modern CRM must be used as a foundational technology for customer engagement in order to deliver experiences that keep your customers coming back for more.
Forrester IT
NOVEMBER 5, 2020
This year, I led my first custom survey research for Forrester, the 2020 State of Modern Technology Operations survey. We selected a random panel of 268 digital and IT professionals with day to day responsibility for operating digital systems. (We We did *not* rule out developers, as long as they also had runtime responsibilities).
Advertiser: ZoomInfo
Is your team focused on building a reliable tech stack for 2020? Forward thinking sales leaders are starting to prioritize technology initiatives. As organizations chase new revenue targets, B2B sales leaders must examine cutting edge prospecting solutions that proactively help reps identify, connect with, and close qualified buyers faster.
Speaker: Javier Ramírez, Senior AWS Developer Advocate, AWS
Tuesday, July 21, 2020 11AM PDT, 2PM EDT, 7PM BST Navigating idle clusters and bottlenecks. And solutions for many of the challenges holding your team back - from "I don't have time," to niche knowledge and talent problems.
Speaker: Peter Taylor, Speaker/Author, The Lazy Project Manager
January 23, 2020 11:00 AM PST, 2:00 PM EST, 7:00 PM GMT. How to guide your management team and change agents on how to get productively business agile. All the steps involved in the change process to be successfully agile.
Speaker: Tolga Tarhan, Senior Vice President, GM AWS Services at Onica
April 14th, 2020 11:00am PDT, 2:00PM EDT, 7:00PM GMT How to make the right architectural choices given particular application patterns and risks. Tradeoffs and key considerations for when to leverage Containers or Serverless. Join us to learn how you can unlock the benefits of the modern tech stack!
Speaker: Prem Chandrasekaran
May 5th, 2020 11:00AM PDT, 2:00PM EDT, 7:00PM GMT Focusing on the right amount and kinds of tests in your pipelines. How these strategies can be applied in different size engineering organizations. Adopting new strategies incrementally.
Advertiser: ZoomInfo
This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
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Enterprises are pouring money into data management software – to the tune of $73 billion in 2020 – but are seeing very little return on their data investments.
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In 2020, driven by the need to react to the pandemic, these figures were 75% and 5% respectively. The new hybrid model emerging creates the opportunity to maximize the positives while reducing some of the negative attributes of remote working.
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