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The fields of customer service, marketing, and customer development are going to see massive adoption, he says. He expects the same to happen in all areas of softwaredevelopment, starting with user requirements research through project management and all the way to testing and quality assurance.
Faced with a long-running shortage of experienced professional developers, enterprise IT leaders have been exploring fresh ways of unlocking softwaredevelopment talent by training up non-IT staff and deploying tools that enable even business users to build or customize applications to suit their needs.
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