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Así, Marta Gorrachategui, interiorista de Ikea, ha dado vida a Laia, cuyo rostro se ha generado con la plataforma Firefly de Adobe y cuyo avatar se ha creado a través de HeyGen. En España, las plataformas de redes sociales y e-commerce suelen estar más separadas, lo que puede “crear fricción para los consumidores”.
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