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How smaller businesses can reimagine brand building with generative AI

CIO Business Intelligence

Generating and maintaining awareness is notoriously challenging for small businesses, often working with limited in-house resources and without the budget for external marketing support. 1 But generative AI (genAI) could answer this challenge, unleashing a new wave of creativity for smaller businesses. Eye catching This is just the start.

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Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation

Forrester IT

MRM vendors like Aprimo help marketers assign tasks, track resources, budget, and review materials. Adobe has built out its offering to include DAM, web content management (WCM), analytics and other capabilities. There are a lot of small DAM vendors, but there has been a move to consolidate.

Software 297
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The AI continuum

CIO Business Intelligence

AI’s broad applicability and the popularity of LLMs like ChatGPT have IT leaders asking: Which AI innovations can deliver business value to our organization without devouring my entire technology budget? Here is some guidance. Here are five ways to put AI to work, ranked from easiest to most difficult.

Dell 281
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From Cloud to Customer

CIO Business Intelligence

Optimising Marketing Performance within Constrained Budget Guidelines A unified cloud platform enables marketing leaders to empower their staff and partners to deliver more and better marketing. This reduces cost, improves timeliness of campaign delivery, and most importantly increases marketing’s ability to directly control its budget spend.

Cloud 244
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Leveraging digital disruption to transform customer experience

CIO Business Intelligence

CIO and Adobe recently hosted a senior IT roundtable to address the challenges and solutions. Indeed, Phillip Starrett, International CTO and Director of Adobe Experience Platform at Adobe, cautioned against just that. “I They would struggle to agree on what department was responsible and which budget line was appropriate.

Adobe 130
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Start with digital documents to make your workplace more accessible

CIO Business Intelligence

As part of this work, Adobe research scientists recently published two papers that provide user-centered, inclusive design recommendations based on user and reading tests to populations with and without dyslexia. Bring AI to PDFs About 30 years ago, Adobe invented the PDF format and then outsourced it to the world.

Adobe 130
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What are the latest eLearning content creation tools for 2022?

Kitaboo

Guide: How to Create Custom eLearning Content for Every Budget. Adobe Captivate. This is a good content creation tool to consider, especially if you want to interoperate it with the other tools from the Adobe stable. The tool can convert Adobe Captivate generated files formats (.swf) Download Now!

Tools 157