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Introducing The Forrester Now Tech: Adobe Implementation Services, Q1 2020

Forrester IT

Adobe is the most purchased marketing technology software vendor globally, according to the Forrester Analytics Global Business Technographics® Priorities And Journey Survey, 2019. As the first step, […].

Adobe 343
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Adobe’s Service Partners Are What Will Make It A Proper Enterprise Software Company

Forrester IT

Adobe strives to be an enterprise software company with the same reach and influence as Microsoft, Oracle, SAP and Salesforce. It built on that creative marketing and agency customer connection by acquiring Omniture, Day Software, Neolane, and more software vendors to enter the […].

Software 293
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Vital Partnership Or Unholy Alliance? Decoding The Software/Service Provider Relationship

Forrester IT

Software vendors such as Adobe, Salesforce, and SAP and experience agencies such as Accenture Interactive, MRM McCann, and VMLY&R need each other to survive. And you need them to work well together to build you great — and differentiated — digital experiences. The worst-case alternative is project failure and maybe losing your job.

Software 292
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Aprimo’s Acquisition Of ADAM Software Signals Market Consolidation

Forrester IT

Marketing resource management (MRM) vendor Aprimo snatched up ADAM Software, which bolsters Aprimo's digital asset management (DAM) capabilities and reinforces the consolidation and convergence that we predicted. Adobe has built out its offering to include DAM, web content management (WCM), analytics and other capabilities.

Software 297
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US Sues Adobe, Executives over SaaS Cancellation Policies

Information Week

The government’s complaint says Adobe hid cancelation fees and creates a difficult process for cancelation for its popular multi-media production software, which includes Photoshop and Acrobat.

Adobe 167
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Catch The 2019 Experience Platform Wave

Forrester IT

Mark Grannan and I just completed our fourth evaluation of the major software vendors focused on digital experiences: Acquia, Adobe, BloomReach, Episerver, Liferay, OpenText, Oracle, Salesforce, SAP, and Sitecore. There are leaders, strong performers, and contenders among this group of important software suppliers.

Adobe 348
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B2B Commerce Suites: Key Takeaways From The Forrester Wave? (Q2 2020)

Forrester IT

After researching, analyzing, and scoring each vendor’s current offering, strategy, and […].

B2B 326