Advertising B2C Budget 
Forrester IT
MAY 8, 2020
The current COVID-19 has crisis upended CMO priorities and budgets, leaving many scrambling for alternate revenue sources, and all asking: what in the world to I plan for now?
Forrester IT
MAY 11, 2020
Advertisers are decreasing media budgets, which is leading to decelerating ad revenue for many of Silicon Valley’s largest companies. As we all are experiencing, the whole world and economy has changed over the past several months due to the COVID-19 pandemic. The global economy is in a recession.
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Forrester IT
NOVEMBER 22, 2022
According to Forrester’s Q3 B2C Marketing CMO Pulse Survey, 82% of CMOs plan to increase paid search budgets and 74% plan to increase SEO budgets in 2023. As search budgets grow, the medium is changing radically. The […].
Forrester IT
JANUARY 22, 2020
Marketers should take a closer at how their digital advertising budgets are allocated globally. While a huge market such as China deserves marketers’ attention because of its size, our analysis shows that the Chinese digital advertising market is becoming saturated.
Forrester IT
JULY 25, 2022
B2C marketers quickly shifted budgets toward these more trackable media channels in efforts to quickly capture the attention — and dollars — of prospective customers. But a new challenge emerged: Relic […].
Forrester IT
AUGUST 22, 2019
For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget. And the data shows: investments continue to rise and marketers’ budgets for influencer marketing are growing in […].
Forrester IT
AUGUST 1, 2018
But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest […].
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