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Data Deprecation Déjà Vu: Google Delays The Cookiepocalypse (Again)

Forrester IT

Here we go again: Yesterday, Google announced that it will expand the testing window of its Privacy Sandbox APIs and delay its deprecation of third-party cookies until the end of 2024. Like last time, the company cited feedback from the industry for “the need for more time to evaluate and test the new Privacy Sandbox […].

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Top Benefits of Hiring a B2B Marketing Agency

Galido

When your B2B Company does not have enough structure to develop its own marketing department. And often, those answers are out there. – Also open the doors of your company to the external help of a B2B marketing agency. When you see that you do not reach the marketing and sales objectives that you had set for yourself.

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Data mining for B2B churn and loyalty management in India and South Asia

TM Forum

B2C telecoms markets have illustrated the importance of churn prediction and the use of data mining to understand customer behavior. However, the problem of identifying and predicting churn can differ between B2B and B2C customers. B2C churn modelling. Refer here for some features for customer churn prediction in B2C.

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