Forrester IT

OCTOBER 27, 2023

Buried under the lede is the fact that it now owns King, a hugely successful mobile advertising platform with over $300 million in advertising revenue annually. Microsoft completed its largest ever acquisition of Activision Blizzard earlier this month.

Mobile 396

Mobile Advertising Microsoft B2C 396

Forrester IT

FEBRUARY 21, 2020

The importance of logos, visuals, pictures, and videos is nothing new to advertising and marketing.

Advertising 348

Advertising Mobile Video Artificial Intelligence 348

Forrester IT

APRIL 4, 2019

creates a new set of challenges for advertisers, publishers, and tech vendors that make money from online behavioral advertising (OBA), attribution, web analytics, testing, and personalization. Apple first introduced Intelligent Tracking Protection (ITP) in 2017, but the latest update (2.1)

Apple 395

Apple Advertising Google Report 395

CIO Business Intelligence

JULY 25, 2023

The Commerce Cloud is a product suite aimed at helping organizations create unified buying experiences for their customers across channels, including mobile, social, and web. The suite consists of multiple products such as B2C Commerce, B2B Commerce, Order Management, Commerce Marketplace, and Payments.

Cloud 246

Cloud B2C B2B Enterprise 246

Forrester IT

JUNE 29, 2023

I hadn’t been to the event since back in the days when I was covering mobile advertising for Forrester. Last week, I spent some time at the Cannes Lion 70th International Festival of Creativity. It is pretty obvious that over the past 10-plus years, US tech players have progressively dominated the ad industry. After only […]

Advertising 195

Advertising Mobile Industry B2C 195

Galido

NOVEMBER 8, 2018

The best advertising is what satisfied customers do ” Philip Kotler. Unlike B2C, this area is characterized by an extreme specialization and by the presence of increasingly precise niches. Advertising campaigns on LinkedIn, targeting individuals or organizations, can be extremely effective for increasing lead generation.

B2B 18

B2B Trends B2C Social 18

Kitaboo

FEBRUARY 2, 2021

A popular name in the digital publishing domain, the platform is used by global publishers and educational institutes to create, publish, and deliver mobile-first interactive content online. Secure B2B and B2C distribution of content online. Comes with powerful analytics and user insights. Reader apps for iOS, Android, and Windows.

Education 148

Education eBook Tools B2C 148