Advertising Budget Licensing 
CIO Business Intelligence
FEBRUARY 11, 2025
Everybody says VMware works as advertised, but they have a problem with how Broadcom has changed the way you purchase and use VMware. Concerns about price hikes surfaced when Broadcom moved VMware away from perpetual licensing terms and onto a subscription model that bundles multiple products together.
Vox
MARCH 27, 2025
Over the course of the next 15 years, Roku would grow its hardware business to include streaming sticks, which are basically just smaller set-top-boxes; wireless soundbars, speakers, and subwoofers; and after licensing its operating system to third-party TV makers, its own affordable, Roku-branded smart TVs. It could even be used to train AI.
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CIO Business Intelligence
FEBRUARY 6, 2024
Back in the day, when its assumptions, methodologies, and overall culture were formed, IT suffered from a serious case of ratio inversion, focusing something like 80% of its budget and efforts on the 20%, leaving 20% of its attention to help with the unstructured 80%. Imagine it works as advertised, without the usual v.1
GeekWire
APRIL 25, 2023
However, the overall 7% revenue increase represents the second straight quarter of single digit growth as Microsoft navigates various macroeconomic headwinds, including a pullback in business technology budgets and more cautious customer spending for cloud services and software licenses that drive the bulk of Microsoft’s business.
The Verge
DECEMBER 14, 2021
McNeil is one of many direct response advertisers who’ve found a home in podcasting. McNeil, for example, says the cost to advertise doubled on one of his brand’s go-to shows after it was acquired — although so far, they’ve honored his prior price point. Advertisers say the experience of buying and distributing an ad is getting worse.
Vox
JUNE 29, 2023
At Cannes Lions advertising festival in 2023, AI dominated the conversation. The Cannes she was referring to isn’t the one you’ve probably heard of — the film festival — but rather Cannes Lions, a similarly swanky festival celebrating advertising instead of cinema. But everyone wants a reason to party and make deals at Cannes Lions.
GeekWire
FEBRUARY 23, 2023
One argument made at the time was that video games, despite a high initial cost of entry, can be a surprisingly efficient dollar-to-hour use of consumers’ entertainment budget. Free-to-play games’ audience share expanded rapidly in 2022, which has led to a new wave of interest and investment in in-game advertising methods.
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