Advertising Budget Licensing 
GeekWire
APRIL 25, 2023
However, the overall 7% revenue increase represents the second straight quarter of single digit growth as Microsoft navigates various macroeconomic headwinds, including a pullback in business technology budgets and more cautious customer spending for cloud services and software licenses that drive the bulk of Microsoft’s business.
The Verge
DECEMBER 14, 2021
McNeil is one of many direct response advertisers who’ve found a home in podcasting. McNeil, for example, says the cost to advertise doubled on one of his brand’s go-to shows after it was acquired — although so far, they’ve honored his prior price point. Advertisers say the experience of buying and distributing an ad is getting worse.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Vox
JUNE 29, 2023
At Cannes Lions advertising festival in 2023, AI dominated the conversation. The Cannes she was referring to isn’t the one you’ve probably heard of — the film festival — but rather Cannes Lions, a similarly swanky festival celebrating advertising instead of cinema. But everyone wants a reason to party and make deals at Cannes Lions.
Kitaboo
MARCH 28, 2024
Consider immersing yourself in a pleasurable reading experience only to be interrupted by a random advertisement placed in a way that makes it difficult to close. A white label branded eBook reader app is a platform that has been developed by third-party developers but leased/licensed to other enterprises for use.
GeekWire
FEBRUARY 23, 2023
One argument made at the time was that video games, despite a high initial cost of entry, can be a surprisingly efficient dollar-to-hour use of consumers’ entertainment budget. Free-to-play games’ audience share expanded rapidly in 2022, which has led to a new wave of interest and investment in in-game advertising methods.
Galido
SEPTEMBER 20, 2016
If you are looking to protect your invention or license it, the only way to ensure that your idea is protected is to file a patent with the U.S. Find out how much a prototype would cost, see if it’s within your budget, and try to put into practice the elements of your idea. Licensed Patent Pros. Protect it. Moving Forward.
Vox
NOVEMBER 16, 2021
It’s also worth noting that the main audience for traditional TV ratings numbers — advertisers who wanted to know where to spend their money — isn’t material here, since Netflix doesn’t run ads. Netflix used to keep all of its viewing data to itself, and initially bristled when outsiders tried to measure shows on their own.
Expert insights. Personalized for you.
126 
Let's personalize your content