Venture Beat

OCTOBER 14, 2020

Mobile measurement firm AppsFlyer found that Facebook led mobile advertising in the first half of 2020, followed by Google and Unity Ads. Read More.

Advertising 114

Advertising Mobile Google Apple 114

Forrester IT

APRIL 4, 2019

creates a new set of challenges for advertisers, publishers, and tech vendors that make money from online behavioral advertising (OBA), attribution, web analytics, testing, and personalization. Apple first introduced Intelligent Tracking Protection (ITP) in 2017, but the latest update (2.1)

Apple 395

Apple Advertising Google Report 395

CIO Business Intelligence

NOVEMBER 4, 2024

Mark Read, CEO of global advertising giant WPP recently told shareholders: “AI will also offer the ability to develop new business and financial models.” AI presents a key opportunity for CIOs to expand their influence, building on their leadership in cloud computing, mobility, and remote work.

Data 277

Data Travel Advertising Retail 277

Forrester IT

MAY 3, 2021

to private equity group Apollo for a hefty $5 billion, backing off its foray into media and advertising technology (adtech) and retrenching to its core competence as a mobile telco. Today, Verizon announced it is selling AOL and Yahoo! This news should come as no surprise. When Verizon acquired AOL in 2015 and then Yahoo! […].

Advertising 284

Advertising Media Mobile Groups 284

Venture Beat

JULY 25, 2021

The most successful forms of mobile ad formats have their roots in what advertisers have learned in the past, present, and future of mobile. Read More.

Mobile 137

Mobile Advertising Wireless Video 137

Forrester IT

NOVEMBER 1, 2024

This is the first Forrester Wave of the SSP category since 2014, and a great deal has changed in those 10 years. In 2014, ad exchanges and SSPs converged, but mobile and video advertising remained siloed from display advertising — programmatic’s bread and […]

Advertising 195

Advertising Mobile Video 195

Forrester IT

JULY 12, 2022

Users get to make their own choices about security and privacy when using Apple devices, not carriers, application developers, or advertisers.

Apple 74

Apple Security Advertising Applications 74

GeekWire

FEBRUARY 5, 2021

T-Mobile’s Super Bowl ad featuring Tampa Bay Buccaneers quarterback Tom Brady (Greatest Of All Time?) As far as T-Mobile sees it, the ad starring Brady and tight end teammate Rob Gronkowski may have ruffled some feathers with the NFL and its big sponsor — and T-Mobile rival — Verizon. The Goat got baaaaaaannnnned.

Mobile 139

Mobile Advertising Wireless Social 139

Venture Beat

AUGUST 12, 2021

Mobile gaming parents are engaged with mobile games regardless of pandemic conditions, and they shopped more on mobile in the pandemic. Read More.

Mobile 116

Mobile Advertising Wireless Social 116

Venture Beat

JUNE 26, 2020

Verizon is pausing advertising on Facebook in support of a campaign that called out the social network for not doing enough to stop hate speech. Read More.

Advertising 138

Advertising Social Network Media 138

CTOvision

JULY 30, 2014

The FTC defines cramming as “the unlawful practice of placing unauthorized third-party charges on mobile phone accounts.” Gadgets Government Mobile cramming Federal Trade Commission FTC Mobile phone Short Message Service SMS'

Mobile 262

Mobile Advertising Report Government 262

Network World

MAY 17, 2024

One comparison likens BGP to GPS applications on mobile phones. BGP routers at the edge of AS networks advertise to their peers the prefixes of IP addresses that they can deliver traffic to. These advertisements are made regularly through network-prefix announcements that are used to update each router’s routing table.

Internet 397

Internet Advertising Network Security 397

Venture Beat

SEPTEMBER 3, 2020

Apple is about to disrupt mobile game and app advertising in the name of privacy, and that could lead to substantial layoffs. Read More.

Mobile 130

Mobile Advertising Apple Wireless 130

Venture Beat

AUGUST 12, 2021

Playable ads have become the top way to target mobile gamers with advertising, according to mobile marketing firm Zoomd Technologies. Read More.

Mobile 119

Mobile Advertising Video 119

Dataconomy

FEBRUARY 10, 2025

T-Mobile has launched its beta testing of SpaceX’s Starlink satellite service, allowing users to send SMS text messages outdoors in areas beyond terrestrial coverage. Announced during the Super Bowl, the beta is open to all T-Mobile postpaid users and customers of AT&T and Verizon for free until July.

Mobile 45

Mobile Advertising Network Applications 45

The Verge

JANUARY 25, 2021

million, by the Norwegian Data Protection Authority for illegally sharing private information about Grindr users to advertisers, according to The New York Times. One of those advertisers was MoPub, Twitter’s mobile ads company.) Grindr will be fined 100 million Norwegian kroner, or about $11.7

Advertising 110

Advertising Mobile Government Data 110

Venture Beat

OCTOBER 6, 2021

AppLovin stirs the mobile advertising pot as it buys Twitter's MoPub for $1.05 billion, further combining ads and games. Read More.

Mobile 112

Mobile Advertising Social Media 112

Venture Beat

DECEMBER 8, 2021

Frameplay has raised $8 million in funding for its immersive in-game advertising experiences. Hiro Capital led the round. Read More.

Advertising 111

Advertising Virtualization Mobile Media 111

Venture Beat

OCTOBER 26, 2021

Admix has raised $25 million to build its platform for in-game advertising as brands seek out lucrative young gamers. Read More.

Advertising 115

Advertising Virtualization Social Mobile 115

GeekWire

DECEMBER 14, 2020

T-Mobile is teaming with the Drone Racing League in a multi-year deal that makes the Bellevue, Wash.-based Terms of the deal were not disclosed, but T-Mobile Ventures is focused on early and emerging growth companies developing products and services for its 5G network.

Sports 126

Sports Mobile Development 3D 126

Forrester IT

JUNE 29, 2023

I hadn’t been to the event since back in the days when I was covering mobile advertising for Forrester. Last week, I spent some time at the Cannes Lion 70th International Festival of Creativity. It is pretty obvious that over the past 10-plus years, US tech players have progressively dominated the ad industry. After only […]

Advertising 195

Advertising Mobile Industry B2C 195

GeekWire

JANUARY 10, 2022

T-Mobile has swooped up Octopus Interactive , a Bethesda, Md.-based The deal will boost T-Mobile’s Marketing Solutions arm. The “Out-of-home” advertising market grew 38% year-over-year in the third quarter of 2021, according to Adweek.

Mobile 114

Mobile Network Advertising Video 114

Venture Beat

APRIL 21, 2021

Apple has launched its new iOS14 software, and that means that the long-feared IDFA change is here for mobile games. Read More.

Apple 124

Apple Advertising Mobile Software 124

GeekWire

FEBRUARY 1, 2024

The company’s cloud, advertising, and third-party seller services businesses met or exceeded estimates in Q4, while overall operating income increased to $13.2 On the AI front, Amazon just today announced a new assistant called Rufus embedded in its mobile shopping app. Advertising brought in $14.6

Advertising 114

Advertising Cloud Retail Web Services 114

Venture Beat

AUGUST 1, 2021

Nintendo flat-out dominated video game national TV advertising for the first half of 2021, but you may not have noticed. Read More.

Advertising 118

Advertising Video System Media 118

Forrester IT

OCTOBER 14, 2020

In the coming weeks, watch for Forrester analyst expert insights about everything from marketing, podcast advertising, and smart post-purchase notifications to US holiday forecast scenarios, “11/11” event analysis, thwarting “grinchy” […].

Advertising 286

Advertising Analysis Retail Trends 286

Venture Beat

FEBRUARY 11, 2021

AppsFlyer is launching its predictive analytics solution, PredictSK, which will help advertisers deal with Apple's new privacy mandates. Read More.

Mobile 127

Mobile Advertising Apple Industry 127

CTOvision

MAY 7, 2014

Aggressive lenders could locate low-income or high-risk individuals, target them with advertising, and rake in profits from high-interest loans. Analysis Big Data CTO Cyber Security DoD and IC Mobile Social Media bigdata John Podesta National Security Agency' And it isn’t difficult to imagine more malicious instances of discrimination.

Big Data 264

Big Data CTO Analysis Data 264

The Verge

AUGUST 18, 2021

T-Mobile has released more information about its most recent data breach , and while the company’s findings fall short of the reported 100 million records, the numbers are staggering. In its last earnings report ( PDF ), T-Mobile said it had over 104 million customers. T-Mobile found out about the breach based on a forum post.

Mobile 114

Mobile Data Licensing Advertising 114

Venture Beat

SEPTEMBER 1, 2020

App Annie is launching Game IQ, a new taxonomy service for games that uses data science to categorize thousands of games for advertisers. Read More.

Mobile 126

Mobile Advertising Data Wireless 126

CTOvision

FEBRUARY 25, 2014

It is an anti-fraud and security solution that works equally well for the advertising industry, ecommerce and Enterprise business systems. Bluebox Security is a stealth startup focused on enterprise mobile security and backed by $27.5 White Ops detects bots at scale using JavaScript. Bluebox Security.

Conference 273

Conference CTO Company Malware 273

Venture Beat

SEPTEMBER 14, 2021

Apple and Google's new focuses on privacy will favor big mobile game companies, but tactics exist to ensure indies emerge. Read More.

Mobile 111

Mobile Apple Google Company 111

CIO Business Intelligence

FEBRUARY 6, 2025

Finance teams can accelerate reviews of sales contracts and marketers can pinpoint changes in updated scopes of work and quickly find deliverables in brand and advertising partnerships. These models provide a highly accurate understanding of PDF structure and content, enhancing the quality and reliability of AI Assistants outputs.

Adobe 130

Adobe Artificial Intelligence Survey Engineering 130

Venture Beat

AUGUST 3, 2021

Many questions didn't concern the situation at all, instead asking about concerns like user acquisition for King and mobile advertising Read More.

Advertising 134

Advertising Mobile Industry 134

GeekWire

FEBRUARY 21, 2025

Tiwana previously was a head of product for Microsoft Azure and led an advertising tech team at Amazon. That’s the idea behind Saturday , a Seattle-area company with a mobile app that provides personalized hydration advice based on activity and individual characteristics.

Company 117

Company Licensing B2B Nonprofit 117

CIO Business Intelligence

JULY 25, 2023

The Commerce Cloud is a product suite aimed at helping organizations create unified buying experiences for their customers across channels, including mobile, social, and web. As part of the new updates, Salesforce has created a new feature, dubbed Snapchat for Commerce, to help organizations create advertisements on the social media platform.

Cloud 246

Cloud B2C B2B Enterprise 246

Gizmodo

MARCH 9, 2021

Heads up, fellow T-Mobile customers: You might want to take a look at your mobile carrier’s privacy policy. Read more.

Mobile 118

Mobile Policies Data Advertising 118