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Fantastic international comparative data on media, social media, and mobile

Trends in the Living Networks

The countries with the highest proportion of newspaper advertising revenue are Ireland, Sweden, India, Germany, China. UK followed by Northern Europe leads in the share of Internet advertising revenue, though China comes in at a very strong 13% (I question this figure) and Russia at 12%. Australia is just ahead on tablet usage.

Media 151
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Explore Computer Vision To Boost Your Brand

Forrester IT

The importance of logos, visuals, pictures, and videos is nothing new to advertising and marketing.

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AppsFlyer: Facebook, Google, and Unity Ads dominate mobile advertising

Venture Beast

Mobile measurement firm AppsFlyer found that Facebook led mobile advertising in the first half of 2020, followed by Google and Unity Ads. Read More.

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The global state of the mobile industry

Trends in the Living Networks

There is a lot to digest in the 65 slides of the presentation, so I thought it was worth pulling out some of the more interesting ones on mobile. Below is the full presentation, plus six charts giving insights into the state of the global mobile industry. KPCB Internet Trends (2011). I find this particularly interesting.

Mobile 141
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Verizon suspends Facebook advertising as boycott grows

Venture Beast

Verizon is pausing advertising on Facebook in support of a campaign that called out the social network for not doing enough to stop hate speech. Read More.

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Latest data: Retailers shift to social media and online

Trends in the Living Networks

This includes a survey of the use of social media by retailers, showing: - 34% monitor conversations on social media. - 29% use social media to promote their store. - 20% advertise on Facebook. - 17% use social media to publicize special offers or discounts. - 16% provide services to customers on social media.

Retail 149
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NFL passes on T-Mobile Super Bowl ad featuring Brady and Gronkowski and a bad connection

GeekWire

T-Mobile’s Super Bowl ad featuring Tampa Bay Buccaneers quarterback Tom Brady (Greatest Of All Time?) As far as T-Mobile sees it, the ad starring Brady and tight end teammate Rob Gronkowski may have ruffled some feathers with the NFL and its big sponsor — and T-Mobile rival — Verizon. The Goat got baaaaaaannnnned.

Mobile 138