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Mobile Gamers: Fun-Seeking but Fickle

CTOvision

Free mobile games sound like an advertiser’s dream. Smartphone owners like them because the applications download quickly, cost nothing, and are fun to play; marketers like them because they provide a huge, new space for promoting companies and services. Want to advertise athletic apparel? CTO Mobile Research'

Mobile 233
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Top 7 Benefits of Mobile First Content for Your Sales Team

Kitaboo

Mobile devices are changing business dynamics on a broad scale. Mobile devices have become a constant companion which keeps you updated in this constantly evolving digital world. How then, can you afford your sales team not having access to mobile-first content? Mobile content comes quite handy in such a situation.

Mobile 78
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Topgolf Callaway tees up digital transformation for global expansion

CIO Business Intelligence

While golf clubs and golf balls remain the company’s beating heart, over the past 40 years its revenue mix has shifted to include apparel and gear. Topgolf driving ranges provide golfers with data about their performance at the range via a mobile app. Topgolf is a tech company,” Casanova says.

Apparel 98
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Transformational or overhyped? How these geeks at Seattle’s giant ‘Founders Bash’ think about AI

GeekWire

Charlotte Massey , co-founder of Gnara , an apparel tech company for women’s outdoor apparel. Who, in the era of fart apps, thought that mobile and smartphone apps would become what they are today? They can have all these applications where somebody reviews the output. How will it affect enterprise applications?

Apparel 121
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Tech Moves: Former AMD named Kymeta CEO; GitHub exec joins Twilio; DocuSign security vet joins Proof; Fred Hutch adds VP

GeekWire

Kymeta Photo) Rick Bergman , former executive vice president at semiconductor giant AMD, joined Seattle-area mobile connectivity company Kymeta as its new CEO, effective April 1. Sellers was previously CMO at Seattle apparel startup TomboyX and vice president of marketing at real estate company Flyhomes. Rick Bergman. based company.

CTO 103
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How Celanese makes people central to its digital transformation

CIO Business Intelligence

Celanese operates more than 50 large manufacturing plants across 27 countries, and has made several significant acquisitions in recent years, including Dupont’s $11 billion mobility and materials (M&M) business. At the same time, the company is undergoing a massive digital transformation. How are you growing inorganically?

Agile 118
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The fast track to intelligent retail modernization with TCS and Microsoft Cloud

CIO Business Intelligence

“Cloud adoption was the need, and AI on cloud is imperative today,” says Nilendu Pattanaik, Global Head Business Applications Practice, Microsoft Business Unit, at Tata Consultancy Services (TCS). Having hundreds of employees managing on-premises infrastructure is not cost-effective. Small changes can have a big impact on performance.

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