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Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

The Verge

The apparel giant just announced the acquisition of RTFKT Studios , which it calls “a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture and gaming.”. It says that “the human development in consciousness has accelerated faster than anticipated. million at the time.

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‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’

GeekWire

.” Amazon announced the launch Tuesday of “Amazon Anywhere,” an immersive shopping experience intended to allow customers to buy physical products, handled by the e-commerce giant, inside such environments as video games, virtual worlds, and mobile apps. A “Peridot” creature as seen in augmented reality.

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Game on: The evolution of gaming through generative AI innovation

CIO Business Intelligence

You must create your very own reality and adventure, using your hands to build a virtual world by relentlessly punching the trees. And you’ll also recognize that gaming experiences have come a long way—mostly due to developments in artificial intelligence (AI). You take a deep breath and begin…BAM!

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Adidas sold more than $22 million in NFTs, but it hit a few snags along the way

The Verge

Given how quickly the first batch sold out — and how much money Adidas made in just a few hours — it seems unlikely this will be the only NFT offering from the apparel maker. And it will almost certainly want to compete against archrival Nike, which just bought a company that makes virtual shoes and NFTs.

Apparel 126
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Why avatar-based social gaming app Rec Room doesn’t consider itself a ‘metaverse’ company

GeekWire

Almost two years after officially attaining “unicorn” status , Seattle startup Rec Room continues to expand the audience for its eponymous flagship app Rec Room , with new physical gift cards, a virtual haunted house, a brand crossover with Mattel’s Masters of the Universe , and perhaps most importantly, the possibility of feet.

Social 124
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Adidas is launching an NFT collection with exclusive access to streetwear drops

The Verge

The apparel company is launching a line of NFTs on Friday, called Into the Metaverse , which will offer buyers access to what’s essentially a very exclusive fan club. NFT project creators will tell you that the real value of their tokens comes from building a community around them and developing a roadmap to deliver new experiences.

Apparel 104
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ZERO10’s multi-task ML model provides real-time AR try-on for fashion

Dataconomy

ZERO10 , a prominent player in the fashion industry’s virtual try-on (VTO) space, has introduced its novel Multi-Task ML model. This development, mirroring concepts used by industry giants like Tesla, has the potential to transform AI-powered solutions, specifically within real-time AR try-on experiences.

Fashion 73