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Amazon?s new AI technique lets users virtually try on outfits

Venture Beast

In new papers, Amazon researchers propose techniques that let users virtually try on apparel and find items that complement their wardrobe. Read More.

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Nike just bought a virtual shoe company that makes NFTs and sneakers ‘for the metaverse’

The Verge

The apparel giant just announced the acquisition of RTFKT Studios , which it calls “a leading brand that leverages cutting edge innovation to deliver next generation collectibles that merge culture and gaming.”. million at the time.

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IDG Contributor Network: Apparel chains can fight back against Amazon, but it won't be easy

ComputerWorld IT Management

With recent reports that Amazon is preparing to make a major play in custom clothing — as well as apparel in general — clothing chains are panicking. The bad news is that those options are painful, and I'm not at all certain apparel chains are scared enough to actually take meaningful actions.

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‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’

GeekWire

.” Amazon announced the launch Tuesday of “Amazon Anywhere,” an immersive shopping experience intended to allow customers to buy physical products, handled by the e-commerce giant, inside such environments as video games, virtual worlds, and mobile apps. A “Peridot” creature as seen in augmented reality.

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Contactless shopping gets fashionable: Inside the newest store from clothing rental startup Armoire

GeekWire

At Armoire Go, subscribers place apparel for pick up or drop of on a table capable of detecting RFID tags sewn into the clothes, allowing for contactless exchanges. A subscriber signs in on a tablet and places the items on a table capable of reading radio frequency identification (RFID) tags sewn into the apparel. Then COVID-19 hit.

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Walmart is getting serious about the metaverse

The Verge

The retail giant filed for several trademarks on December 30th, suggesting plans to start selling virtual goods, including electronics, toys, appliances, sporting equipment, apparel, home decor, and more, as noted by CNBC. There’s mention of offering customers a digital currency, as well as the opportunity to buy and sell NFTs.

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Amazon to try another tech-infused retail concept with ‘Amazon Style,’ its first physical fashion store

GeekWire

And it’s another bid to take a chunk of the gigantic apparel and footwear market. 1 apparel retailer in the U.S., according to Wells Fargo research , which estimated $45 billion in revenue for Amazon’s apparel and footwear revenue in 2021. But a lot of other muck you do in a store is going to go virtual.

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