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Apple Takes An Inspiring Stand On UX, Privacy, And Diversity At WWDC 2020

Forrester IT

Apple revealed major announcements for the new iOS 14 system during its Worldwide Developers Conference 2020. What is coming to the iPhone demonstrates a deep understanding of our behavior and use of our devices in mobility. It also makes a clear statement on privacy and diversity principles.

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iOS 15: Making 100 Mobile Moments Better Every Day

Forrester IT

Apple kicked off its annual developer conference on Monday, June 7, 2021. Apple is adding features that help its customers 100 times a day in little moments throughout the day, every day. One of its big announcements was iOS 15. iOS 15 makes experiences more intelligent and more intuitive. In some ways, you could say […].

Mobile 421
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Choose Apple Lockdown Mode, Choose Security

Forrester IT

Users get to make their own choices about security and privacy when using Apple devices, not carriers, application developers, or advertisers.

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FORRward: A Weekly Read For Tech And Marketing Execs

Forrester IT

Mobile Advertising Comes Under Scrutiny Most data deprecation discussions center on cookies and web browsers. But, two recent moves broaden the aperture to include mobile environments too. First, Apple announced iOS 14, which will prompt users on whether they want to let an app track them or “ask app not to track.”

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Apple ITP 2.1: What It Is, What It Means, and Why It Matters

Forrester IT

Apple first introduced Intelligent Tracking Protection (ITP) in 2017, but the latest update (2.1) creates a new set of challenges for advertisers, publishers, and tech vendors that make money from online behavioral advertising (OBA), attribution, web analytics, testing, and personalization.

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WWDC: Apple Continues to Up the Ante on Experience with Privacy Leading

Forrester IT

Apple continues to leverage its engineering chops to deliver better experiences. Apple is: Leveraging privacy as a differentiator across devices, software and services. This includes Apple’s foray into Identity. Experiences are faster, more nimble, private, secure, personal and more.

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The Future Of Financial Brands: Less Financial, More Brand

Forrester IT

A new crop of challenger brands, such as Alibaba, Amazon, Apple, Google, Starbucks, T-Mobile, Tencent, and Walmart, are on the prowl in the financial services category. And that should have traditional financial brands worried — very worried.

Financial 406