WATCH: How Marketplaces Are Disrupting B2B Tech Buying And Selling
Forrester IT
SEPTEMBER 6, 2019
Yet in the enterprise IT world, they have developed with fits and starts. But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […]. The idea of online marketplaces is not new.
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