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Low-Code Opens Up New Opportunities For Marketers To Elevate And Control Martech

Forrester IT

Low-code application development is revolutionizing how enterprises develop technology. Any tech ecosystem in which multiple applications, data sources, and processes intersect is ripe for low-code innovation. Marketing adoption of low-code appdev is still nascent, but the […]

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Align Martech Investments With Your Digital Transformation Strategy

Forrester IT

That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report). Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences.

B2C 345
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The targeted approach to cloud and data CIOs need for ROI gains

CIO Business Intelligence

Our digital transformation has coincided with the strengthening of the B2C online sales activity and, from an architectural point of view, with a strong migration to the cloud,” says Vibram global DTC director Alessandro Pacetti. It’s a change fundamentally based on digital capabilities.

Cloud 114
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2030 Vision: How the telco industry’s past successes will shape its future

TM Forum

With wireless subscribers and enterprises alike expecting more personalized and value-added offerings, telcos have to adapt faster than their customers expect. Over time, however, new entrants and high mobile subscriber penetration led to the start of B2C saturation. By the end of this era, overall B2C sector growth began to slow.

B2C 182
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Salesforce updates its Commerce Cloud with digital commerce capabilities

CIO Business Intelligence

The suite consists of multiple products such as B2C Commerce, B2B Commerce, Order Management, Commerce Marketplace, and Payments. Enterprises can help their customers more efficiently by embedding the Order Support app into service interactions via bots, self-service actions for order tracking, and knowledge articles, the company added.

Cloud 96
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‘Software is eating more of the world, faster’: Pandemic spotlights enterprise tech startups

GeekWire

Enterprise software companies have long dominated the Seattle and Pacific Northwest tech scene. A report from OpenView Venture Partners predicts that enterprise cloud software firms are largely “recession-proof” in part due to the increased reliance on cloud services amid the pandemic. Sunset over the Seattle skyline.

Software 145
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Jio showcases enablement of secure IoT over Blockchain platform

TM Forum

. : Aligned the platform’s design with TM Forum’s Open Digital Architecture (ODA) and Open APIs to foster collaborative innovation between enterprises and IoT device makers for the creation of new services. For example, enabling the rapid creation of B2B2X and B2C business and operational models between multiple partners.

Security 130