B2B Budget Programming 
Forrester IT
AUGUST 6, 2024
In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. Several notable trends emerged, shedding light […]
Forrester IT
MAY 13, 2024
In Forrester’s Marketing Survey, 2024, nearly 900 global B2B Marketing executives and operations leaders indicated they expected an overall Marketing budget increase. Breaking that down further, 67% expected their technology budget to increase, 62% anticipated a larger programs budget, and even 59% projected to spend more on personnel.
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Forrester IT
SEPTEMBER 16, 2024
Spending on B2B events is perennially one of the largest items on the CMO’s budget, with upwards of 30 per cent of program spend going on event activity. High spend demands accountability and according to Forrester’s Q1 2024 State Of B2B Events Survey, the number one priority for event teams over the next 12 months […]
The Investing Edge
NOVEMBER 28, 2012
We are very pleased that our second B2B Enterprise IT Forum was so well received. All software ends up in the CIO’s budget for maintenance, so you have to keep the CIO in the loop in order to build a long term relationship within the organization. Thank you for all of the positive feedback. Ambrosino). If it’s decreasing, they’re not.
CIO Business Intelligence
JUNE 1, 2023
The B2B marketing landscape is experiencing a seismic shift fueled by the ascent of ChatGPT and other generative AI (GAI) apps. In a testament to its growing importance, 80% of marketers have experimented with or deployed the burgeoning technology, in some cases redirecting budgets from last year’s forays into the metaverse.
GeekWire
MARCH 27, 2021
It also serves as a one-stop hub for various DEI programs and initiatives Remitly is running. Sidney James , the founder of Seattle-based B2B DEI platform Inyore , said he can definitely feel the tide shifting in his conversations with companies, who are now allocating more resources for DEI leaders and their needs. “All
Galido
NOVEMBER 7, 2019
Email marketing works for all businesses, especially the small B2B ones. In fact, multiple surveys were done which shows that B2B driven audiences consider email as the 3rd most influential source of information. With proper email marketing, you will be able to reach a large number of customers with almost nothing per email.
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