article thumbnail

Mobilized Employees Engage Buyers With A Trusted Voice

Forrester IT

Employees’ Advocacy Boosts Your Content And Customer Interactions While trust in brands has dwindled, B2B buyers hold those same brands’ employees in high regard as authentic and compelling sources of information. And they want to engage with them.

Mobile 281
article thumbnail

B2B Sellers: Marketplaces Are Here, Are You Ready?

Forrester IT

New mobile apps, rich-media product experiences (think product spins or AR), and even kiosks are energizing direct-to-consumer models and causing waves up and down the value chain. Yet perhaps the biggest disruptor […].

B2B 378
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Future Of B2B Mobile Enterprise Services

Forrester IT

Business-to-business (B2B) ecosystems facilitate the continuous exchange of information and collaboration. B2B ecosystems will play a central role for all businesses because they form the basis for redefining approaches toward innovation, knowledge management, supply-chain optimization, product development, sales, and marketing.

B2B 150
article thumbnail

Fixmo Announces Expanded Collaboration with Samsung, Enhanced Support for Samsung KNOX Secure Mobile Platform

CTOvision

Fixmo Announces Expanded Collaboration with Samsung, Enhanced Support for Samsung KNOX Secure Mobile Platform. Today at Mobile World Congress, Fixmo announces the expansion of its collaboration with Samsung, the world’s largest smartphone manufacturer. About Fixmo.

Mobile 242
article thumbnail

Is "Mobile Approval" An Oxymoron?

Forrester IT

I've concluded that Purchasing needs to transform its approach to visibility and control, due to the tradical impact that Mobility has on procure-to-pay (P2P) processes. One leading P2P vendor claims that over 70% of approvals are either performed in its mobile app or via its email response feature. B2B ecommerce.

Mobile 170
article thumbnail

Introducing the B2B IT Forum

The Investing Edge

To fill this unmet need, we are hosting a new series of meet-ups we call the B2B IT Forum , with the inaugural event taking place on June 26 th. Each B2B IT Forum will focus on a core enterprise IT topic: security, social media, mobility, big data, etc. Food and beverages will be served.

B2B 131
article thumbnail

Experts Tackle Enterprise Mobility at Latest B2B IT Forum

The Investing Edge

we had well over 100 folks at our most recent B2B IT Forum, and the feedback has been universally positive. Our panel of experts, led by moderator Chris Hazelton of 451 Research , provided a compelling and informative discussion on the shift to mobile within organizations of all sizes.

B2B 117