Forrester IT

AUGUST 22, 2019

For all the dramatic headlines about influencers, our research states that they’re capturing steadily larger proportions of marketing budget. And the data shows: investments continue to rise and marketers’ budgets for influencer marketing are growing in […].

Budget 361

Budget Research Enterprise Enterprise 361

CIO Business Intelligence

DECEMBER 6, 2023

of B2C customers voted for Automation and AI as the top feature of support software. Supply chain efficiencies: With the complexity of today’s supply chains, manufacturers who rely on something like a product going viral on social, risk losing out on explosive customer demand. In a 2023 Freshworks Benchmark Report , 42.7%

Retail 288

Retail B2C Budget Tools 288

Forrester IT

AUGUST 1, 2018

But if you’re a marketer looking to forecast your spending on social advertising over the next several years, Facebook’s latest […].

Social 186

Social Advertising Report Company 186

Forrester IT

OCTOBER 15, 2020

2020 has been a year of unprecedented political, social, economic and healthcare disruption – and 2021 shows no signs of any of these trends slowing down. Every autumn Forrester looks ahead to predict the major consumer, business and technology trends that will shape the marketing landscape for the following year.

Trends 357

Trends Healthcare Social Budget 357

GeekWire

JANUARY 18, 2024

But not every company has the engineering know-how and budgets to build copilots. AdsGency “We want to become your next generation, B2C digital advertising platform.” ” — Astros CEO Zsika Phillip Canopy “An anonymous social app where creators go to learn, earn, and grow together.” Enter Tawkit.

B2C 124

B2C Engineering Microsoft Applications 124