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Ready Your Brand For Social Justice.

Forrester IT

For some, like Ben & Jerry’s and Microsoft, this came naturally; they had long-standing programs to advance social justice. Neutrality Is No Longer An Option In the summer of 2020, brands did something they had never done before. They spoke up about race.

Social 341
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GeekWire 200 update: Health tech and B2C startups rise up rankings of top PNW companies

GeekWire

But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No. 57), which chose to turn down its Paycheck Protection Program loan after seeing sales momentum; smart home device maker Wyze Labs (No. Crowd Cow delivers a variety of protein products direct to consumers.

B2C 112
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T-Mobile, Intel, NASA unveil 5G Open Innovation Lab in Seattle to help startups tap potential of 5G

GeekWire

The inaugural cohort of the new 5G Open Innovation Lab, before social distancing. (5G A new program led by T-Mobile, Intel, and NASA aims to help entrepreneurs take advantage of 5G technology and write the latest chapter in Seattle’s storied wireless history. based program just outside of Seattle. 5G OI Lab Photo).

Intel 145
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Meta Pixel Fiasco Underscores Why Marketing And Risk Must Work Together

Forrester IT

This includes the federal student financial aid program FAFSA sending […]. Rather, companies are unintentionally yet inappropriately sharing users’ data with Meta and other third parties, such as data brokers and mobile attribution vendors.

Financial 195
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Measure Creator Marketing Partnerships With A Composite Set Of Metrics

Forrester IT

Best-in-class creator marketing programs are multi-dimensional, with many different types of creators, content, and activations. Of course, adequately measuring creator programs is easier said than done given creator relationships are often dispersed throughout the enterprise – […]

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Sysco’s recipe for growth centers on IT

CIO Business Intelligence

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 We would be able to search and get feedback on restaurant or social trends about recipes and food and surf that back to us or to our customers.”

B2B 94
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Leveraging AI/ML to Drive CX Business Outcomes Proactively

TM Forum

The Catalyst project is a joint innovation program by Huawei, leading communication service providers (CSPs), and partners which harnesses the full power of AI to more accurately discover customer needs and context. . ” award for generating business value and deliverables for customer experience (CX) standards and best practices.