Forrester IT

JANUARY 23, 2025

Creator marketing programs have become a cornerstone of the social media marketing strategy across industries. As two-thirds of B2C marketing decision makers planned to increase investment in creator/influencer programs in 2024, teams from experimental to […]

Programming 195

Programming B2C How To Media 195

Forrester IT

AUGUST 24, 2020

For some, like Ben & Jerry’s and Microsoft, this came naturally; they had long-standing programs to advance social justice. Neutrality Is No Longer An Option In the summer of 2020, brands did something they had never done before. They spoke up about race.

Social 341

Social Programming Microsoft B2C 341

GeekWire

JULY 10, 2020

But several of this month’s biggest movers up the list are B2C startups including 3D printing company Glowforge (No. 57), which chose to turn down its Paycheck Protection Program loan after seeing sales momentum; smart home device maker Wyze Labs (No. Crowd Cow delivers a variety of protein products direct to consumers.

B2C 138

B2C Company Education Virtualization 138

Forrester IT

DECEMBER 4, 2024

Best-in-class creator marketing programs are multi-dimensional, with many different types of creators, content, and activations. Of course, adequately measuring creator programs is easier said than done given creator relationships are often dispersed throughout the enterprise – […]

Programming 195

Programming Course Enterprise Enterprise 195

CIO Business Intelligence

JUNE 21, 2023

Recipe for Growth, for which Sysco has earned a 2023 CIO 100 Award for innovation and IT leadership, is based on applying B2C principles to Sysco’s B2B business, and calls for the company to grow 1.5 We would be able to search and get feedback on restaurant or social trends about recipes and food and surf that back to us or to our customers.”

B2B 235

B2B B2C Cloud Tools 235

GeekWire

MAY 19, 2020

The inaugural cohort of the new 5G Open Innovation Lab, before social distancing. (5G A new program led by T-Mobile, Intel, and NASA aims to help entrepreneurs take advantage of 5G technology and write the latest chapter in Seattle’s storied wireless history. based program just outside of Seattle. 5G OI Lab Photo).

Intel 145

Intel Mobile Wireless Programming 145

Forrester IT

AUGUST 5, 2022

This includes the federal student financial aid program FAFSA sending […]. Rather, companies are unintentionally yet inappropriately sharing users’ data with Meta and other third parties, such as data brokers and mobile attribution vendors.

Financial 195

Financial Mobile Programming Data 195