IDG Contributor Network: Apple stands alone in controlling the in-store experience
Computerworld Vertical IT
JULY 13, 2015
When it comes to redefining the brick-and-mortar shopping experience, no major retailer even approaches what Apple has done with the Apple Store. Its mobile payment app simply displays a picture of the Starbucks card barcode. To this day, Starbucks, which often proclaims itself as a mobile payments leader, offers neither. (To
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