Case Study Licensing Network 
Trends in the Living Networks
AUGUST 9, 2007
In my book Living Networks I proposed a basic “Creative Career” trajectory, illustrated below. In the early stages, use the free flow of the networks to distribute direct, demonstrate that you can tap an attractive market, and attract the interest of a publisher. The most basic career strategy for content creators is quite simple.
Trends in the Living Networks
JANUARY 30, 2007
This has always been true, but in our hyper-connected world the fundamental networked nature of our world is coming to the fore. In my book Living Networks I described how these networks are now coming to life. Organizational network analysis (ONA) has been adopted as a powerful management tool by many leading organizations.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trends in the Living Networks
OCTOBER 7, 2009
In my 2002 book Living Networks I wrote: These twin powerful trends of greater access to content, and increased awareness of quality content, can result in greater revenue for these industries, but new business models are required. Several key factors are at play here: * Scope of music licensing. Living Networks - Chapter 8.
Trends in the Living Networks
APRIL 22, 2008
Free download of entire book Ross Dawson, April 22, 2008 4:42 AM US PT Living Networks has just been relaunched in an Anniversary Edition, to mark five years since its original publication by Financial Times/ Prentice Hall in November 2002. So just come back to the blog or Living Networks website regularly or subscribe on your RSS reader.
Trends in the Living Networks
AUGUST 15, 2007
While this is still a relatively new field, we are beginning to uncover some very specific approaches and applications to industry network analysis. This new network analysis goes considerably deeper, analyzing the change in industry structure before and after a significant acquistion, by Macquarie Media Group of Southern Cross Broadcasting.
Trends in the Living Networks
SEPTEMBER 7, 2007
Some of the issues I covered were the Seven MegaTrends of Professional Services , building knowledge-based relationships , organizational networks , and professional services strategy. The image below refers to the delightful story at the end of the case study. In one example, it created the brand H2OPE.
Trends in the Living Networks
JUNE 11, 2007
I’ll be doing a keynote titled: We, Evolved: networks of influence: The power of the social network - word of mouth, buzz, curation – has never been stronger. Can we, the marketer, influence these networks overtly or only covertly? Can we, the marketer, influence these networks overtly or only covertly?
Expert insights. Personalized for you.
68 
Let's personalize your content