Dan Sheniak from Wieden + Kennedy on the future of the big idea [with 6 cool videos]
Trends in the Living Networks
NOVEMBER 17, 2010
I spent the day at the Ninemsn Digital Marketing Summit - possibly the first event I've been to this year where I wasn't a speaker. See my separate posts on Jeffrey Cole's presentation and notes from other presentations at the Summit. In the afternoon Dan Sheniak , Global Media Director at Wieden + Kennedy, talked about the future of the big idea in a world of fragmented media, liberally using examples from their recent work, notably for Nike and Old Spice.
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