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Agile Marketing Based on Analytical Data Insights: Improving Scrum Tactics in Brand Outreach

Eric D. Brown

Agile management and scrum-style techniques have long been accepted in fields of technology development, but have been increasingly adopted outside the tech industry over the years. The issue is how to introduce scrum-style strategies while also making use of “ Big Data ” analytics to ensure the best possible decisions are made.

SCRUM 124
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Top Ten Thoughts for SCRUM Newbies - Social, Agile, and.

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 Top Ten Thoughts for SCRUM Newbies. Ideally the product owner or the Scrum Master.

SCRUM 102
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No Scrum Master? No Problem - Social, Agile, and Transformation

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 No Scrum Master? How should Enterprises fill the Scrum Master Role? Tuesday, November 03, 2009.

SCRUM 100
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Agile Process Improvement Using. Agile! - Social, Agile, and.

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 Who should be the scrum master? media and publishing. (6). social media. (3).

Agile 100
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Content Agility at Marklogic's Digital Publishing Symposium - Social.

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 1 comment: shannon 7:16 PM Any tips for how to budget when using SCRUM rather than waterfall?

Agile 100
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We're an Agile Family! - Social, Agile, and Transformation

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 But to be a agile family with a scrum board, and family retrospectives? media and publishing. (6).

Agile 140
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Top 7 Ingredients to Establishing an Agile Development Practice.

Social, Agile and Transformation

I cover topics for Technologists from CIOs to Developers - agile development, agile portfolio management, leadership, business intelligence, big data, startups, social networking, SaaS, content management, media, enterprise 2.0 media and publishing. (6). social media. (3). and business transformation. Older Post.

Agile 100