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How 2 Australian sporting brands leverage human-centric digital innovation to drive new fan experiences in and out of the arena

CIO Business Intelligence

Creating new revenue streams, identifying untapped audiences and better engaging fans onsite and all year-round are just some of the wins iconic Australian sporting events are chalking up thanks to human-centric digital innovation. Onsite, Infosys itself harnessed virtual reality in its fan zone activation.

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Metaverse: The time for CIOs to experiment is now

CIO Business Intelligence

Right now, the metaverse is essentially an undefined amalgam of technologies and concepts including but not limited to augmented reality (AR), avatars, blockchain, cryptocurrencies, extended reality (ER), mixed reality (MR), NFTs (non-fungible tokens), virtual reality (VR), and Web3. Follow the money. Emerging Technology

Training 363
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Microsoft CEO Satya Nadella throws out virtual first pitch for Seattle Mariners — with ‘Halo’ helpers

GeekWire

But on Sunday he wound up for a different sport as the Microsoft CEO threw out the virtual first first pitch for the Seattle Mariners before the team’s game against the San Diego Padres. ” Throwing out today’s virtual first pitch is @Microsoft C.E.O. ” Nadella’s love of sports also includes soccer.

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Topgolf is officially bringing one of its high-tech sports and entertainment venues to Seattle area

GeekWire

Sports and entertainment company Topgolf is officially bringing a full-scale, high-tech golf and gaming complex to the Seattle area, with plans to break ground on Tuesday in Renton, Wash., It will feature 102 outdoor bays for hitting golf balls, a full-service restaurant and bar, and an event space for corporate and social events.

Sports 145
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Seattle Mariners try to keep fans in the game with streaming practices, virtual cheering and more

GeekWire

If you’re going to root, root, root for Mariners in Seattle these days, you’re going to have to do it virtually as baseball has taken on a whole new look in the age of coronavirus. COMING UP: GeekWire virtual event: The Future of Sports. COMING UP: GeekWire virtual event: The Future of Sports.

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I was a virtual NBA fan: What it’s like to cheer from the digital sidelines in Microsoft Teams

GeekWire

This is the spectator view for fans watching NBA games “courtside” in Microsoft Teams: the live stream on one side, and your virtual cheering section on the other. I had one of the more memorable sports moments of my life last night, rooting for my favorite team in the crowd at an NBA game — without leaving my apartment.

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Does AI Enhance Virtual Reality Experiences?

SecureWorld News

Virtual reality (VR) technology has transformed how we experience digital environments. This technology simulates environments with striking realism, providing a highly immersive experience for users, and triggering their visual and auditory senses so they feel that they are truly in the moment in a virtual world.