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Mobile Gamers: Fun-Seeking but Fickle

CTOvision

Free mobile games sound like an advertiser’s dream. Want to advertise athletic apparel? But Swrve, a marketing firm specializing in mobile business, has reason to think otherw. CTO Mobile Research' Look to sports games. Want to sell cars? Look to games favored by young adults. Look to games favored by young adults.

Mobile 233
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Top 7 Benefits of Mobile First Content for Your Sales Team

Kitaboo

Mobile devices are changing business dynamics on a broad scale. Mobile devices have become a constant companion which keeps you updated in this constantly evolving digital world. How then, can you afford your sales team not having access to mobile-first content? Mobile content comes quite handy in such a situation.

Mobile 78
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Amazon?s new AI technique lets users virtually try on outfits

Venture Beast

In new papers, Amazon researchers propose techniques that let users virtually try on apparel and find items that complement their wardrobe. Read More.

Apparel 139
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Amazon to try another tech-infused retail concept with ‘Amazon Style,’ its first physical fashion store

GeekWire

And it’s another bid to take a chunk of the gigantic apparel and footwear market. 1 apparel retailer in the U.S., according to Wells Fargo research , which estimated $45 billion in revenue for Amazon’s apparel and footwear revenue in 2021. It also has a sizable private label clothing line.

Fashion 128
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‘Amazon Anywhere’ brings shopping experience inside new AR game from makers of ‘Pokèmon Go’

GeekWire

.” Amazon announced the launch Tuesday of “Amazon Anywhere,” an immersive shopping experience intended to allow customers to buy physical products, handled by the e-commerce giant, inside such environments as video games, virtual worlds, and mobile apps. A “Peridot” creature as seen in augmented reality.

Apparel 125
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Topgolf Callaway tees up digital transformation for global expansion

CIO Business Intelligence

While golf clubs and golf balls remain the company’s beating heart, over the past 40 years its revenue mix has shifted to include apparel and gear. Topgolf driving ranges provide golfers with data about their performance at the range via a mobile app. Topgolf is a tech company,” Casanova says.

Apparel 88
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Tech Moves: Former AMD named Kymeta CEO; GitHub exec joins Twilio; DocuSign security vet joins Proof; Fred Hutch adds VP

GeekWire

Kymeta Photo) Rick Bergman , former executive vice president at semiconductor giant AMD, joined Seattle-area mobile connectivity company Kymeta as its new CEO, effective April 1. Sellers was previously CMO at Seattle apparel startup TomboyX and vice president of marketing at real estate company Flyhomes. Rick Bergman. based company.

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