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B2B Marketers Expect To Do More With More – But It’s Not As Good As It Sounds

Forrester IT

In Forrester’s Marketing Survey, 2024, nearly 900 global B2B Marketing executives and operations leaders indicated they expected an overall Marketing budget increase. Breaking that down further, 67% expected their technology budget to increase, 62% anticipated a larger programs budget, and even 59% projected to spend more on personnel.

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How to Build a Balanced Healthcare Cybersecurity Budget

CTOvision

Read Jessica Davis’ tips to healthcare firms for building a balanced cybersecurity budget on Health IT Security : The majority of healthcare security stakeholders agree that cybersecurity budgets are underfunded. Data security programs are still often underfunded and understaffed, according to a […].

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Join the KITABOO Partner Program: Expand Your Business Horizons

Kitaboo

Why Should You Join the KITABOO Partner Program? Wrapping Up Why Should You Join the KITABOO Partner Program? The KITABOO partner program entitles all its business associates to a sea of benefits to create and publish lucrative digital content. Here’s why you should consider joining the KITABOO Partner Program: 1.

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Transform Training: Innovative Apps for Comprehensive Programs

Kitaboo

Whether you’re a small business, a burgeoning startup, or a large enterprise, these apps can help you create innovative training programs. Type of Training Programs You Can Implement Using Corporate Training Apps IV. When choosing training software, consider your budget, organizational needs, and required app features.

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Expanding Cybersecurity Capabilities on a Limited Budget

SecureWorld News

With cyberattacks on the rise, government agencies and enterprises alike are challenged to ramp up cybersecurity protections—often with limited budgets and resources. According to Gregg, "Your goals and objectives are how you can actually measure that you get there."

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Designing a customer value management program

TM Forum

If you’re reading this article, the chances are that either now, or at one time or another in the past, you’ve been faced with the task of designing an effective customer value management or loyalty program. Effectiveness is what will eventually define and measure your program’s success. within the program framework.

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Seattle approves new city budget that plugs shortfalls with surplus revenue from business tax

GeekWire

Now the city is using the surplus to help close major gaps in its budget. The JumpStart funds aren’t earmarked for particular programs but the General Fund pays for a variety of city services. . During Tuesday’s meeting, City Council Budget Chair Teresa Mosqueda stressed the temporary nature of the reallocated funds. “It

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