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6 Tips for Brands To Engage Sports Lovers With Social Media Marketing

IT Toolbox

Check out these tips on how to boost brand engagement among sports lovers through social media. The post 6 Tips for Brands To Engage Sports Lovers With Social Media Marketing appeared first on.

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People bet on sports. Why not on anything else?

Vox

The Commodities Futures Trading Commission, the federal agency tasked with regulating financial products like derivatives, has voted 3-2 for a proposal to ban “event contracts” on elections , but also on sports and on events like the Oscars. Sports betting is now legal in 38 states and DC. But the frivolity might be part of the point.

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Brooks Sports vs. Brooks Brothers: Menswear maker’s social slogan adds new wrinkle to dispute

GeekWire

Brooks Sports alleges that Brooks Brothers’ user of the slogan “Back to Brooks” is the latest violation of its trademark rights. The new owners of Brooks Brothers have denied Brooks Sports’ claims. Brooks Sports’ suit was filed prior to Brooks Brothers Group’s 2020 bankruptcy filing.

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GreenPark Sports launches early access for sports and esports social platform

Venture Beast

Greenpark Sports is a new community that is mixing sports like basketball with video games like League of Legends. Read More.

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Tagboard, which helps cable giants and sports teams produce live content, lands $8M

GeekWire

Seattle-area startup Tagboard raised $8 million to boost its live production technology used by sports and entertainment companies. Founded in 2011, Tagboard launched more than a decade ago, helping teams such as the Seattle Mariners find and display fan social media content at their stadiums during games.

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MLSE looks to revolutionize sports experience with digital R&D lab

CIO Business Intelligence

Digital solutions and data analytics are changing the world of sports entertainment at a rapid clip. From how players train, to how teams make strategic decisions during games, to how venues operate and fans engage, sports organizations are turning to software engineers and data scientists to help transform the sport experience.

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Jeff Bezos joins Drake, NBA stars and others in $80M backing of Overtime sports media brand

GeekWire

Jeff Bezos is among the investors taking part in an $80 million funding round in Overtime , a sports media brand with plans to launch a new basketball league for elite high school players. Overtime plans to use the cash to further expand, branching into NFTs and trading cards and investing more in its sports app. Brooklyn, N.Y.-based

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