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2024 Could Be A Good Year For B2B Agencies

Forrester IT

B2B companies are forecasting healthy increases in agency investments this year, according to Forrester’s Brand and Communications Survey 2024, which surveyed 205 B2B marketing leaders to understand their expectations for agency budgets over the next 12 months.

B2B 431
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Microsoft unveils new sustainability steps in effort to remove all carbon produced in company history

GeekWire

Microsoft unveiled a new suite of sustainability initiatives Tuesday as part of its effort to zero-out the carbon debt the company has accrued over its lifespan. The company is investing in 500 megawatts of renewable energy from Sol Systems , equivalent to the energy needed to power more than 70,000 homes in the U.S. ”

Microsoft 145
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Prioritizing cloud security: Allocating the majority of CIOs’ cyber budgets

CIO Business Intelligence

CIO’s cybersecurity budget allocations are too spread out across a myriad of single solutions. Cyber budgets get stretched too thinly across single solutions when they should match the organization’s IT and software spending priorities. the majority of its cybersecurity budget should go to protecting these investments.

Budget 111
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Seattle approves new city budget that plugs shortfalls with surplus revenue from business tax

GeekWire

Amazon’s Spheres and other buildings at the company’s headquarters campus in Seattle. Now the city is using the surplus to help close major gaps in its budget. ” Seattle already faced operating deficits of $141 million for 2023 and $152 million for 2024 before the budget planning process began this fall. .

Budget 88
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How Splash Made a Splash at Dreamforce (on a Budget)

The Investing Edge

For startups who don’t have the budget to buy a booth, take over a coffee shop, host a concert, or send the whole company to San Francisco for a week, this is an especially helpful guide on how to get the best return on a conference like Dreamforce. Pre-Dreamforce. This is how the costs broke down: 1. To Booth or Not to Booth?

Budget 87
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Seattle lawmakers axe funds for gunshot detection tech that was part of mayor’s public safety push

GeekWire

billion city budget for 2023 will not include funds sought by Mayor Bruce Harrell for gunshot detection technology. The technology being sought, developed by companies such as Fremont, Calif. All proposed funding was eventually cut from the budget. The City of Seattle is facing major shortfalls in its budget.

Budget 121
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Customer service, especially field service, helps companies outperform competitors and drive growth

CIO Business Intelligence

We can expect that every company is going to react this way in times of uncertainty. Where winning companies deviate from the norm is that they look for opportunities to attract and retain customers by making experience and service a signature competitive advantage. There’s much to be done. Only 26% of U.S.

Company 116