Strategy Related Topics 
Forrester IT
APRIL 1, 2024
Corporate cloud strategies that yesterday centered on the unglamorous transition of legacy apps from out of the data center, along with some new cloud-native apps, must now incorporate transformative technologies with radically different value propositions — all without breaking the IT budget.
Forrester IT
APRIL 30, 2024
The basic concept of a strategy is that it describes what an organization plans to do, and very importantly, it excludes the things that the organization doesn’t plan to do. But it’s not just the what that matters: It’s also the how. When I advise Forrester’s clients on how to think about their customer experience […]
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Forrester IT
FEBRUARY 28, 2024
At the recent peer discussion with Forrester clients on the topic of best practices in marketing and sales data strategy and management, we discovered that data quality, ownership and aggregation among others are common issues and shared experiences on their resolution.
Forrester IT
MARCH 7, 2024
However, a cohesive marketing measurement strategy is often hindered by the complexity of data, the proliferation of touchpoints, and varying levels of marketing initiatives. All CMOs are under intense pressure to demonstrate the impact of marketing efforts on business outcomes.
Advertiser: GEP
Download this GEP playbook to learn more about the next generation of fulfillment strategies and operating models. Faced with many fulfillment constraints and older operating models that can’t keep up, companies must look to the future.
Forrester IT
MAY 1, 2024
In this case, the core content is our just-published report, The Forrester Campaign Content Strategy. We like to practice what we preach at Forrester — when you’ve got valuable content, share it in as many audience-centric ways as you can muster. In addition to this overview, Craig and I also want to invite you to […]
Forrester IT
MAY 15, 2024
The Forrester Technology Strategy Impact Award is a prestigious recognition in the IT industry, celebrating the achievements of organizations that have made significant strides in aligning their technology strategies with their business goals.
Advertiser: GEP
Read the new GEP-sponsored report by Harvard Business Review Analytic Services for strategies and digital solutions to achieve these goals. Supply Chains have 3 key priorities: building resiliency, reducing costs and driving ESG performance.
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Gain insights into Cassandra's architecture, configuration strategies, and best practices. Learn from Lewis DiFelice, an experienced Professional Services Consultant at Instaclustr, as he shares his journey transitioning from SQL to managing a 40-node Cassandra cluster. Download now and revolutionize your database operations!
Advertiser: GEP
The secret is mastering strategic cost management strategies. Discover how these strategies can boost your enterprise's financial health, helping not only to keep up but to excel in today's market. How can businesses gain a competitive edge in an era marked by relentless competition and economic fluctuations?
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This paper, inspired by a real PostgreSQL® database incident, offers vital strategies for effective mitigation. In today's digital landscape, the threat of ransomware demands proactive defense.
Advertiser: ZoomInfo
47% of marketers said they have a database management strategy in place, but there is room for significant improvement. As buyer expectations to receive this type of relevant engagement continues to heighten, database management strategies are of high importance.
Advertiser: GEP
Read the GEP Spend Category Outlook 2023 report now to build successful spend management strategies across 22 indirect & direct categories. What are the risks for procurement in 2023? What should leaders do to deliver value amid uncertainties?
Advertiser: ZoomInfo
In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.
Advertiser: ZoomInfo
However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!” ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
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