Forrester IT
NOVEMBER 18, 2021
Fred Reichheld, one of the creators of Net Promoter Score (NPS), has done it again. In his upcoming book “Winning On Purpose” and his co-authors Darci Darnell and Maureen Burns introduce a new metric: Earned Growth. They previewed the book and their idea in a recent HBR article.
Forrester IT
AUGUST 6, 2024
B2B companies are forecasting healthy increases in agency investments this year, according to Forrester’s Brand and Communications Survey 2024, which surveyed 205 B2B marketing leaders to understand their expectations for agency budgets over the next 12 months.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Forrester IT
MARCH 25, 2020
Transformational times like these create opportunities for your firm to introduce net-new services that extend your market value The global COVID-19 pandemic is taking a heavy toll, not just on lives but world economies. We are all experiencing massive life changes that affect how we work and how every business operates.
CTOvision
AUGUST 13, 2020
Read Ayal Yogev explain how companies can maximize data security by making sensitive data secure by default on Help Net Security : Consider the case of contact tracing, which has […].
Forrester IT
APRIL 27, 2020
Let’s look at four significant announcements and then put it all together into the story of the quarter: Netflix topped its global net new subscriber […]. But this is just one event in a quarter that I believe marks a watershed in the evolution of streaming video.
Forrester IT
APRIL 11, 2019
In 2003, Fred Reichheld, who was by then a partner at Bain & Company, introduced a way of measuring how well an organization treats its customers. Sixteen years later, most business people recognize this metric as the Net Promoter Score™. This metric also assessed how well a firm generates relationships worthy of loyalty.
Forrester IT
APRIL 8, 2019
As you have heard from me before, in today’s age of the customer that is driven by digital transformations, to position your company for future market leadership you must prioritize tech-driven innovations that delivery net-new values to your customers.
Expert insights. Personalized for you.
370 
Let's personalize your content