Forrester IT

JANUARY 17, 2019

When account-based marketing (ABM) burst onto the scene in 2015, it was positioned by a number of vendors as the death of traditional marketing. And while that controversial approach might have been great for creating buzz and drawing attention, it created significant confusion for the mainstream B2B marketer.

B2B 405

B2B 405

Forrester IT

SEPTEMBER 2, 2019

Although I didn’t know it at the time my visit to the 2015 Expo in Milan was a foreshadowing of my current food tech research. I discovered the challenge of feeding the planet, explored new agricultural methods, climbed into new harvest combines, and browsed through the supermarket of the future – not to mention eating […].

Retail 369

Retail Research Data 369

Forrester IT

MARCH 1, 2021

A few months before I joined Forrester in 2015 I found a blog that introduced a new incident response (IR) metric written by @rickhholland “Mean Time Before CEO Apologizes”. Rick introduced this – not exactly tongue in cheek metric for IR – because the playbook was so familiar. Get breached, release a serious apology video, […].

Video 359

Video 359

Network World

APRIL 27, 2017

Financial institutions were forced to defend against a 29 percent increase in the number of attacks from 2015, IBM stated. The number of financial services records breached skyrocketed 937% in 2016 to more than 200 million. More on Network World: IBM: Tax-related spam up 6,000% since Dec.;

IBM 381

IBM Financial Industry Malware 381

Forrester IT

NOVEMBER 8, 2021

But lessons drawn from Forrester’s 2015 forecast, Death Of A (B2B) Salesman, raise doubts on that theory. Tech leaders and business executives invest in process automation technologies because they expect that productivity gains will translate into cost savings through reduction in employees.

B2B 338

B2B Report 338

Forrester IT

OCTOBER 22, 2020

Since 2015, Amazon has hosted its annual summer sale, Prime Day, an exclusive deal event for its Prime members. In 2019, shoppers purchased more than 175 million items during the event, and its sales surpassed the prior year’s Black Friday and Cyber Monday sales combined.

Retail 334

Retail Trends 334

Network World

OCTOBER 11, 2017

billion industry in 2015 and expected to reach $12.7 A recent study by network testing firm NSS Labs found that up to 80% of US large businesses run a next-generation firewall. Research firm IDC estimates the firewall and related unified threat management market was a $7.6 billion by 2020. What is a firewall?

Firewall 419

Firewall Policies Network Study 419

Network World

JUNE 10, 2024

Founded in 2015, Lacework is known for its cloud-based machine learning, AI and automation technology that lets customers manage and secure cloud workflows. Fortinet has reached an agreement to buy cloud security company Lacework for an undisclosed amount.

Cloud 482

Cloud Security Firewall Vmware 482

Network World

JANUARY 3, 2017

In November 2015, a Symantec researcher named Candid Wueest even went as far as to infect his own TV with an Android ransomware application to highlight the threat. While that infection was just a demonstration, this Christmas, the owner of an LG Electronics TV experienced the real deal.

Symantec 366

Symantec Programming Research Applications 366

Forrester IT

FEBRUARY 26, 2020

Google data shows that “company values” as a search term is twice as popular today as it was in 2015. Leaders are using the term “company values” with such force and frequency that it’s hard not to toss it into the infamous camp of marketing buzzwords. Talk of company values is not to be dismissed […].

Company 300

Company Google Data B2C 300

IT Toolbox

SEPTEMBER 17, 2024

SolarWinds established IT Professionals Day in September 2015. The holiday falls on the third Tuesday of each September. It honors IT professionals, acknowledges their challenges, and emphasizes their essential role in keeping today's businesses operational.

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Network World

OCTOBER 6, 2016

September 2015 saw the widely reported SEC administrative proceeding against RT Jones for violating the “Safeguard Rule” in failing to establish and implement written cyber protection policies. A lot has changed in the world of cyber regulation.

Company 360

Company How To Guidelines Financial 360

Network World

APRIL 7, 2017

Its latest McAfee Labs Threats Report says that starting at the beginning of 2015, the volume of new threats has fluctuated in a regular pattern, with two to three quarters of growth followed by three quarters of decline. The last three quarters of 2016 showed decline, so the next uptick should have started last quarter.

Malware 332

Malware Trends Report 332

Forrester IT

SEPTEMBER 19, 2018

I started to notice the data ops emergence back in 2015 as companies began to look at Agile development to spin up new data capabilities rapidly. Data ops, data engineering, data development — oh my! From new roles and teams to new skills and processes, the hot topic on everyone’s mind is data ops. Later, as […].

Data 290

Data Agile Engineering Development 290

Forrester IT

SEPTEMBER 19, 2018

I started to notice the data ops emergence back in 2015 as companies began to look at agile development to spin up new data capabilities rapidly. Data ops, data engineering, data development – oh my! From new roles, teams, skills and processes, the hot topic on everyone’s mind is data ops. Later, as data preparation […].

Agile 287

Agile Engineering Development Data 287

Forrester IT

MAY 3, 2021

When Verizon acquired AOL in 2015 and then Yahoo! […]. to private equity group Apollo for a hefty $5 billion, backing off its foray into media and advertising technology (adtech) and retrenching to its core competence as a mobile telco. This news should come as no surprise.

Advertising 284

Advertising Media Mobile Groups 284

Forrester IT

JUNE 8, 2020

In 2015, intruders, likely sponsored or directed by the Russian government and known colloquially by the name Sandworm, breached multiple Ukrainian electric utilities and shut off power for hundreds of thousands of […]. It is long overdue to secure the United States’ bulk power system supply chain.

System 284

System Security Government Research 284

Network World

MARCH 11, 2025

Altera, was acquired by Intel in 2015 but last year, Intel spun the FPGA maker out as a standalone business. The vendor has spent the better part of last year filling out things like accounting, human resources, and other general business operations.

Applications 195

Applications Intel Conference Resources 195

Forrester IT

OCTOBER 9, 2019

Since 2015, we’ve covered five distinct social tech categories: Social listening platforms aggregate and analyze social conversations. “The Forrester Wave™: Social Suites, Q4 2019“ is live! We’re particularly excited about this report because it represents a culmination of years of Forrester research on social technologies.

Social 52

Social Research Report B2C 52

CIO Business Intelligence

MAY 3, 2024

The Master Licensing Agreement (MLA) and an Outsourcing Attachment that governed the business relationship between IBM and BMC were amended in 2013 and 2015. In 2015, AT&T began a plan to migrate from BMC software to IBM software in its mainframe environment. AT&T wanted to replace BMC’s products in order to reduce costs.

IBM 290

IBM Software Software Licensing 290

Forrester IT

JUNE 12, 2017

In the last Agile survey of 2015 we found that 46% of the respondents are still doing what Forrester calls Water-Agile-Fall , and many in a bad way. Software development leaders continue to buy into Agile--while they eradicate traditional waterfall style development.

Agile 332

Agile Survey SCRUM Devops 332

CTOvision

APRIL 17, 2021

Dell acquired VMware as part of the massive $58 billion EMC acquisition (announced as $67 billion) in 2015. Dell announced this afternoon that it’s spinning out VMware, a move that has been suspected for some time. The way that the deal works is that Dell plans to offer VMware shareholders a special dividend of between $11.5 […].

Dell 237

Dell Vmware Company 237

CTOvision

FEBRUARY 25, 2020

Musk was responding to a new MIT Technology Review profile of OpenAI, an organization founded in 2015 by […]. The executive and founder tweeted on Monday evening that “all org[anizations] developing advance AI should be regulated, including Tesla.”

Development 237

Development Artificial Intelligence 237

CIO Business Intelligence

MAY 15, 2024

We were very lucky and in the right place at the right time,” Hopp said in a 2015 interview with NWZ. The technology formed the basis for the new ERP product generation S/4HANA, launched in 2015. Our startup phase lasted about 10 to 15 years.” After the IPO in 1988, Hopp and Plattner shared power at SAP by mutual agreement.

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SAP IBM Cloud Strategy 290

Network World

MAY 20, 2024

The first to market in 2015, Google continues to steam ahead with plans to develop specialized chips meant to accelerate machine learning applications from its tensor processing unit, Valle told Network World.

Microsoft 476

Microsoft Architecture Google .Net 476

Network World

JULY 8, 2024

The US — which began to impose restrictions on semiconductor exports to China in 2015, extending them in 2021 and twice in 2022 — had said that it would soon impose additional license requirements on exports to more than 40 additional countries that present a heightened risk for export diversion to China.

Data Center 368

Data Center Artificial Intelligence Energy Construction 368

GeekWire

FEBRUARY 3, 2025

Concerned about the wasted byproducts in the seafood industry, he ultimately launched the business with Chief Strategy Officer Zach Wilkinson in 2015. Kasberg began his career as a commercial fisherman as a teen and ultimately captained his own boat. In 2023, Tidal Vision acquired Clear Water Services, an Everett, Wash.

Chemicals 122

Chemicals .Net Company Pharmaceuticals 122

GeekWire

JANUARY 23, 2025

Zhang also went through a high-profile legal battle at Yahoo in 2015 over allegations of sexual harassment. She was a VP of engineering at Yahoo, Google, LinkedIn, and Instagram, and was CTO at Tinder. She launched Proactive AI Lab in June.

Retail 124

Retail CTO Hire Google CTO 124

Forrester IT

JULY 17, 2023

In late 2015, Forrester introduced a new networking concept called business optimized network (BON). An idea that networks needed to be designed for the business you’re in. Among the Silicon Valley unicorns, this has been commonplace. However for classic Fortune 500 companies, this is just emerging.

Network 195

Network Company 195

Forrester IT

APRIL 11, 2022

Since 2015, client brands have used our CX Index scores to track how their […]. Forrester’s Customer Experience Index (CX Index™) captures data about customers’ perceptions of the quality of their experiences for more than 500 consumer brands. We use statistical algorithms (e.g.,

B2B 195

B2B Data Research 195

Forrester IT

FEBRUARY 10, 2022

Last year’s viewership originally reported at 92,000,000 was the smallest Super Bowl audience since 2007 — an audience that has dropped steadily since 2015 when a record 114,000,000 Americans tuned in. The Super Bowl Fizzles The Super Bowl is due for a come-back as the luster of The Big Game has waned over time. More […].

Report 195

Report Advertising B2C Media 195

Forrester IT

DECEMBER 10, 2021

To help understand the state of the federal CX, Forrester has published a US Federal CX Index (CX IndexTM) report since 2015. Average Federal CX Ekes Out A New High, Still Trailing The Private Sector It’s a new White House priority to provide “excellent, equitable, and secure federal services and customer experience.”

Data 195

Data Report Security Government 195

CIO Business Intelligence

JANUARY 16, 2023

“I’m not in the business of managing infrastructure,” says Kirkland, whose previous stints at GoDaddy and Intel helped build the technology acumen he parlays in a new type of industry he joined in 2015. “I I am in the business of hospitality. Our goal is to deliver business value for our franchisees and our guests by leveraging AWS.”

Hotels 362

Hotels Cloud Data Center Energy 362

CIO Business Intelligence

OCTOBER 24, 2022

For Chris Bedi, who joined ServiceNow as CIO in September 2015, a lot: the company recently gave him a new title, chief digital information officer, and rebranded his IT team as “digital technology.” “The What’s in a name? These analytics tools were basic apps, but not trivial, he says. Let’s go do it and figure it out as we go,” he says.

Development 235

Development Applications Artificial Intelligence Tools 235

CIO Business Intelligence

JANUARY 1, 2025

Koletzki had taken AerCap through many technology iterations since he was headhunted for the CIO role in 2015. Those environmental factors at the start of the merger were two vastly different IT estates.

Strategy 253

Strategy Oracle System Cloud 253

GeekWire

NOVEMBER 20, 2024

CalmWave was founded by CEO Ophir Ronen , a serial entrepreneur who founded Event Enrichment HQ, a Seattle startup that helped companies respond to IT-related events, that was acquired by service reliability giant PagerDuty in 2015. “We

Artificial Intelligence 122

Artificial Intelligence Healthcare System Analysis 122

CIO Business Intelligence

MARCH 19, 2024

January 2015: The UK’s Serious Fraud Office calls off its investigation of Autonomy, saying it has “insufficient evidence for a realistic prospect of conviction.” March 2015: With the criminal investigation over, HP begins a civil case, suing Mike Lynch for $5.1 June 2015: Hewlett-Packard Co. 19, 2011, and Nov.

HP 264

HP Software Software Licensing 264