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2018 Mobile And New Technology Priorities For Marketers

Forrester IT

Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher.

Mobile 315
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Say Cheese: Snap’s Spectacles 3 Enhance Snapchats With Augmented Reality

Forrester IT

Mixed reality experiences run the gamut from augmented reality (AR) mobile apps to try-on lipstick and shoes to completely immersive virtual reality headsets used for military and surgical training. Spectacles 3, the latest camera-equipped sunglasses from Snap, marks a large improvement from Spectacles 2 (launched in April 2018).

Training 293
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Can AI live up to its promise?

CIO Business Intelligence

Jess Lpez Lobo has a degree in Computer Engineering (University of Deusto, 2003), a Masters in Advanced AI (UNED, 2014), and a PhD in Information and Communication Technologies in Mobile Networks (University of the Basque Country UPV/EHU, 2018).

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Go back inside Seattle’s Living Computers, virtually, via 3D tour updated with links to auction items

GeekWire

A view inside Paolo Tosolini’s virtual tour of the former Living Computers: Museum + Labs in Seattle shows a minicomputer and a link (center) to the Christie’s auction for that artifact. Both tours can be viewed in virtual reality through headsets such as the Meta Quest.

3D 136
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ZoomInfo raises $887M in blockbuster IPO, rings virtual Nasdaq bell

GeekWire

ZoomInfo CEO Henry Schuck appears in a virtual bell ringing on Nasdaq. It’s adjusted operating margin last year stood at 51%, down from 57% in 2018. You can watch the virtual ringing of the opening bell on Nasdaq by ZoomInfo here. (24-minute Image via Nasdaq stream). ZoomInfo Technologies , a Vancouver, Wash.-based

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‘Amazon Clinic’ virtual health care platform expanding nationwide and adding video visits

GeekWire

Amazon announced Tuesday that it is expanding its Amazon Clinic virtual health care service to all 50 states and Washington, D.C., Amazon Clinic launched last November in 32 states, connecting customers with third-party telehealth providers 24/7, through Amazon.com and the Amazon mobile app.

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Gaming industry trends to watch in 2025: Distribution channels, console wars, and more

GeekWire

The report consciously focuses on the PC and console markets, while mostly omitting the much larger mobile sector. This is similar to the issues that mobile and PC studios have reported with the free-to-play publishing model. The bottom 90% of the audience only averages roughly $20 in revenue per user.

Industry 102