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‘Tis The Season For Consumers To Still Not Buy On Social Media

Forrester IT

This blog post is part of Forrester’s Holiday 2018 retail series. Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services.

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Social Media Q4 Earnings Roundup: Holiday Ads + Mystery User Numbers

Forrester IT

Q4 2018 proved yet again that advertisers ramp up their media budgets in Q4 to get consumers to buy those holiday gifts. Ad Revenue “It’s every bit as certain as death and taxes.” Meet Joe Black, 1998). And I’d add “holiday advertising.” Facebook, Inc. inclusive of its family of products: Facebook.com, Instagram, […].

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Adobe Summit 2018: Unleash The Experience Makers!

Forrester IT

As a former marketer now analyst covering social networks, online communities, user-generated content (UGC), and ratings and reviews, I encourage B2C marketers to create customer-driven experiences corresponding to specific audience […] “Make experience your business,” Adobe’s rallying cry, is timely.

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Eric Schmidt, who bought YouTube for a premium, thinks social networks are ‘amplifiers for idiots’

The Verge

The Verge used to have a fine tradition of cataloging all of the times when Eric Schmidt stuck his foot in his mouth , and today’s feels like a worthy addition: the former Google CEO and executive chairman has decided that social networks are “amplifiers for idiots.”. Not what we intended”. He presided over the $1.65

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HalloApp is a private ad-free social network from two early WhatsApp employees

The Verge

Two of the earliest employees behind WhatsApp have emerged with a new private social network called HalloApp. Arora was WhatsApp’s chief business officer until 2018 and a key figure in negotiating the Facebook deal. A screenshot of HalloApp. They both worked at WhatsApp before and after Facebook bought it for $22 billion.

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How Snapchat became the forgotten social platform

Vox

Snap is, in its own words , a camera company sustained on intimacy and existing social networks. But beyond these core social features, Snap has bigger ambitions with augmented and virtual reality. Snap’s stock value became so volatile in 2018 that a tweet from Kylie Jenner sent it tumbling. “[D]oes Or is it just me.”

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Tech Moves: Expedia and F5 Networks add board members; Madrona principal departs; and more

GeekWire

She was previously vice president of research at Juno Therapeutics, which was acquired by Celgene in 2018. F5 Networks appointed Elizabeth Buse to its board of directors. Emerson Collective is a social change organization founded by Laurene Powell Jobs, widow of Apple co-founder Steve Jobs. and Seattle Genetics.

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