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When Social Tech Socializes: Brandwatch + Crimson Hexagon Make A Logical Match

Forrester IT

Brandwatch and Crimson Hexagon, two social listening platforms, announced their merger today. At Forrester, we’ve been pushing for the next evolution in the social listening space. Our recent The Forrester Wave™: Social Listening Platforms, Q3 2018 evaluation uncovered […].

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A Social Take On Social Selling

Forrester IT

Social selling is one of my B2B Marketing and Sales team’s top inquiry topics. We’ve also helped numerous clients plan and execute effective social selling programs. Given this and the recent report that Mary Shea just published, New Tech: B2B Social Selling Tools, Q1 2018, I thought now would be a great time to touch […].

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Asia Pacific To Drive Global Social Ad Spend In The Next Five Years

Forrester IT

Forrester expects global social advertising spend to reach $165.6 billion in 2023, up from $75 billion in 2018 — a CAGR of 17.1%. Asia Pacific and the rest of world will grow fastest, capturing the US and Europe’s share of global social advertising spend.

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‘Tis The Season For Consumers To Still Not Buy On Social Media

Forrester IT

This blog post is part of Forrester’s Holiday 2018 retail series. Despite news of brands such as Nike, Adidas, Allbirds, and SeatGeek successfully selling on social networks, social media is still not a place that consumers buy products and services.

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Social Will Be The Fastest-Growing Digital Advertising Channel Globally

Forrester IT

While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years.

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Four Reasons Why Reddit Is The No. 1 Social Media Platform For Channel Professionals

Forrester IT

By Jacob Basseches and Jay McBain As of June 2018, Reddit surpassed Facebook to become the US’s most-visited social media platform.[1] 1] And it’s the US’s third-most-visited overall after Google (No. 1) and YouTube (No. 2) and ahead of Facebook (No. 4) and Amazon (No.

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Like Teflon, Scandals Don’t Stick To Facebook As 2018 Delivers User And Ad Growth

Forrester IT

Facebook’s tumultuous year made approaching the social giant’s Q4 2018 earnings call complicated, to say the least. Days before the call, news hit that Facebook is consolidating the back-end tech of its family of messenger apps.

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