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Channel Software Tech Stack (2019) – INFOGRAPHIC

Forrester IT

(CLICK FOR HIGH RES) The channel technology stack is a group of technologies that brands leverage to manage and improve their indirect sales process and partner programs.

Software 419
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What I See Coming For The Channel In 2020

Forrester IT

In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face. Preparing for this years list of future channel trends has been an immersive experience to say the least.

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Infosecurity Europe 2019: Incremental Evolution Rather Than Revolution

Forrester IT

I have spent the last three days attending Infosecurity Europe 2019, the largest security trade show in the UK and Europe. As ever, before coming I have tried to predict the big theme or trends that CISOs should take note of. However, the show is very similar to last year, with incremental evolution of products […].

Trends 360
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5 Driving Digital Predictions for 2019

Social, Agile and Transformation

While some technologies and transformation programs will see increases in 2019, there will be strong culture and financial headwinds that will challenge CIO, CDO, CEO, Boards and. With Thanksgiving behind us and the new year approaching, it's time to take stock on where we collectively are in our various transformational journeys.

Financial 255
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Building Product to Enhance Customer Support: The Key to Customer Retention in an E-commerce Business

Speaker: Bhavana Angadi, Senior Product Manager at Hopscotch (Demand & Growth) | Former Product Manager at Bigbasket

If you were to ask an E-commerce Product Manager what they would do to increase retention, they might suggest improving engagement by personalization/gamification, or by introducing loyalty programs. While these are both fantastic answers, they fail to acknowledge one important issue.

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Call For Entries: The 2019 Enterprise Architecture Awards

Forrester IT

EA programs have left behind their old role of centralized and largely disengaged planning and have moved pragmatically into making […]. Enterprise architecture (EA) teams must enable these goals with the right technology roadmap and with internal operating models that can help enterprises attain their goals.

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The Forrester Wave™: Loyalty Service Providers, Q3 2019 Is Now Live

Forrester IT

And loyalty programs aren’t as effective at driving emotional loyalty as marketers would like: Less than half of consumers agree that programs make them feel more loyal to a brand. Consumers are connected, empowered, and experimental. This reality makes loyalty harder than ever to earn.