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Future Of Retail: How Social Communities Will Impact Brands And Retailers In 2019

Forrester IT

Here’s what retailers and brands can expect and should focus on regarding social communities and social media for the rest of 2019.

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Social Suites Technologies Are Coming Together

Forrester IT

“The Forrester Wave™: Social Suites, Q4 2019“ is live! We’re particularly excited about this report because it represents a culmination of years of Forrester research on social technologies. Social adtech buys, manages, and optimizes social ads. Social adtech buys, manages, and optimizes social ads.

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CX NYC 2019: Q&A With Rick Parrish On Values-Based Selling

Forrester IT

Consumers are paying close attention to brands’ moral, social, and political values. At CX NYC 2019, I’ll share findings from our values-based experience framework that will help customer experience professionals evolve their approach in this emerging area. They’re making buying decisions based on the values a brand stands for.

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The 100 Best Channel Podcasts Of 2021

Forrester IT

Since posting our top 64 channel podcasts in 2019, there has been explosive growth in podcast adoption. Responding to this initial success, leading social media companies such as […]. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4

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Q4 2019 Earnings: Top Takeaways For Facebook, Snap, And Twitter

Forrester IT

The Q4 2019 earnings reports are in for Facebook, Snap Inc., and Twitter. Here are our top takeaways for marketers: Facebook, Inc. Last year, we at Forrester argued that despite the number and extremity of Facebook’s scandals, they wouldn’t doom the company in the short term. So far, that’s held up, as the user base […].

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Holiday 2019: Bring Brand Values Into Your Holiday Storytelling

Forrester IT

Retailers: Customers care about your commitment to social and environmental sustainability. This holiday season, be sure to weave your brand values into your messaging.

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Values-Based Selling Will Help Retailers Win Consumers’ Spend

Forrester IT

With Holiday peak just behind us, apply lessons from 2019 for wins in 2020 (… and not just during Holiday!). Shoppers are not just looking for a good deal, they want to appease their sense of social responsibility to feel like they’re doing some GOOD with their purchase – or at least, not making it […].

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