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20 Mobile Trends for 2020

Forrester IT

I have just published a post sharing some of our marketing predictions for 2020. It made me realize Forrester no longer publish dedicated “mobile” predictions. Because, mobile has simply become a key driver and enabler of business transformation. Mobile is embedded everywhere.

Mobile 389
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Apple Takes An Inspiring Stand On UX, Privacy, And Diversity At WWDC 2020

Forrester IT

Apple revealed major announcements for the new iOS 14 system during its Worldwide Developers Conference 2020. What is coming to the iPhone demonstrates a deep understanding of our behavior and use of our devices in mobility. It also makes a clear statement on privacy and diversity principles.

Apple 476
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Impressions From Mobile World Congress 2021

Forrester IT

Mobile World Congress 2021 (MWC21) took place between June 28 and July 1, 2021, after Mobile World Congress 2020 got canceled due to the pandemic.

Mobile 326
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Holiday 2020 Kicks Off

Forrester IT

It’s Amazon Prime Day and Big Billion Days week — a fitting time to kick off Holiday 2020 and Forrester’s annual holiday prep blog series.

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Preparing For The Future: The 2020s Will Demand More From Your Tech

Forrester IT

With so much change and volatility already, 2020 has proven this decade will be dramatically different than the one before it. For IT and business leaders, success in the 2010s meant capitalizing on innovative commercial IT (think cloud and mobile). […].

Mobile 493
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Lessons Learned From The 2020 European MSSP Forrester Wave™

Forrester IT

In the previous Wave, differentiators in the market included matured escalation processes enabled by automation, remediation, and chat capabilities, as well as the introduction of mobile apps to improve the user experience. In the current Wave, […].

Mobile 354
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Mobile Banking Apps Take Center Stage As Australians Embrace Digital Banking

Forrester IT

It’s mid-July 2020, and the world is a very different place than it was six and a half months ago! Just think of the ways we now interact with each other, carry out our daily activities, and buy and pay for products and services. How we bank has also changed dramatically. With social distancing rules and […].

Banking 300