Forrester IT

OCTOBER 26, 2020

In 2021, culture issues, budgets, and vendor shifts will be top priorities for cybersecurity leaders. Learn more in our 2021 cybersecurity predictions.

Budget 545

Budget Trends Network Security 545

Forrester IT

OCTOBER 22, 2020

FInd out what Forrester predicts for the automation market in 2021. In less than a year automation moved from a long-term goal to a short-term necessity.

492

492

Forrester IT

OCTOBER 28, 2020

Agencies in 2021 will begin to resemble software companies, offering combinations of creative and media products bundled with the services to manage them. Read our predictions for agencies in 2021.

Media 459

Media Software Software Company 459

Forrester IT

OCTOBER 15, 2020

Heading into 2021, technology — both new and existing — will help firms achieve these aims and emerge from the crisis on sound footing. It has never been more important for organizations to anticipate change, strengthen resilience, and become truly customer obsessed.

Trends 546

Trends 546

Forrester IT

APRIL 14, 2021

Forrester’s 2021 B2B Buying Survey, with more than 950 respondents from around the world, reveals significant changes in buying behavior.

B2B 523

B2B Survey Research 523

Forrester IT

OCTOBER 21, 2020

Learn how customer service will evolve in 2021. The purpose of customer service is no longer just to alleviate run-of-the-mill inconveniences; it is to provide fundamental and necessary services for consumers devastated by the COVID-19 pandemic.

Virtualization 518

Virtualization Banking Healthcare Retail 518

Forrester IT

OCTOBER 23, 2020

Read an overview of our 2021 B2B sales predictions. COVID-19 accelerated the digital next normal for B2B sales. What lies ahead?

B2B 472

B2B 472

Forrester IT

OCTOBER 14, 2020

Forrester analysts from across the Asia Pacific region provide insights on what to expect in the year 2021.

511

511

Forrester IT

SEPTEMBER 30, 2020

The uncertainty around the length and extent of COVID-19 makes the expected impact for 2021 unclear. One of the most important things you can do as a revenue or sales operations leader is ensure that the annual sales goals set across the business are realistic and in line with the business assumptions.

Research 476

Research 476

Forrester IT

OCTOBER 23, 2020

In 2021, the pandemic will affect customer experiences and the CX profession even more than it has in 2020, especially in terms of trust, safety, and inclusion. Get a preview of our customer experience predictions for 2021.

488

488

Forrester IT

OCTOBER 22, 2020

In 2021, business and IT leaders will be forced to tackle some long-lingering AI challenges head on to successfully emerge from the pandemic. Read Forrester's AI predictions to learn more.

476

476

Forrester IT

OCTOBER 26, 2020

Learn which three privacy-related concerns will underpin organizations' transition to the post-pandemic new normal in 2021.

474

474

Forrester IT

SEPTEMBER 17, 2020

Monica Behncke, Vice President, SiriusDecisions Research, explains in her introduction to Forrester’s SiriusDecisions 2021 Planning Assumptions. Amid unprecedented uncertainty lies vast opportunity for B2B leaders.

B2B 430

B2B Research Trends 430

Forrester IT

OCTOBER 15, 2020

In 2021, European manufacturers will leverage emerging technology to accelerate the digital transformation efforts.

Virtualization 448

Virtualization 448

Forrester IT

OCTOBER 23, 2020

Look for the transformation to continue in 2021. The events of 2020 changed how B2B marketers engage with buyers.

B2B 456

B2B 456

Forrester IT

JANUARY 5, 2021

Il y a près d’un an déjà, je publiais un blog sur les tendances 2020. Ce matin, je découvre un article des Echos qui explique pourquoi l’ère des épidémies ne fait que commencer. La lecture de cet article m’inquiète mais paradoxalement ne me surprend pas. En l’espace de neuf mois, nous nous sommes habitués à […].

B2C 511

B2C 511

Forrester IT

OCTOBER 28, 2020

In 2021, demand for IoT devices and services will be driven by a variety of technology applications. Find out what Forrester predicts for IoT in the coming year.

Applications 419

Applications Internet 419

Forrester IT

JANUARY 21, 2021

As organizations prepare for 2021 and beyond, they need to focus on what matters most, which includes examining market trends and understanding buyer needs. Here are the five key actions portfolio marketers must take.

Trends 488

Trends Research 488

Forrester IT

SEPTEMBER 18, 2020

Join Jennifer Ross and Adele Sweetwood on October 15 for the Forrester SiriusDecisions webcast “Is It 2021 Yet?: CMO Planning Assumptions” to take a deeper dive into five key areas that will be crucial for marketing leaders in 2021.

B2B 488

B2B Meeting Engineering Research 488

Forrester IT

SEPTEMBER 30, 2021

As we prepare to kick off Predictions 2022 on Tuesday, October 26, we reviewed our predictions for 2021. Here’s a look at the biggest hits and misses from our predictions for 2021. The punchline: We got it mostly right. And we missed a few too.

370

370

Forrester IT

NOVEMBER 18, 2020

2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year?

B2C 385

B2C Healthcare Trends Social 385

Forrester IT

JANUARY 12, 2021

^CLICK IMAGE FOR FULL SCREEN^ The channel software stack comprises a group of technologies that help companies develop, design, and execute plans to find, recruit, onboard, develop, enable, incent, co-sell with, manage, measure, and report on partners.

Software 545

Software Software Programming Groups 545

Forrester IT

OCTOBER 23, 2020

B2C marketing in 2021 will take a decided turn toward retention and localization. Read on to discover how B2C marketers will adjust in the face of a post-pandemic world.

B2C 403

B2C Retail 403

Forrester IT

APRIL 23, 2021

Over a billion people worldwide celebrate Earth Day. Does this include your customers? Watch my video blog on climate change as a systemic risk, and catch a sneak peek of some of our research on climate change risk management solutions.

Video 474

Video Research System 474

Association of Information Technology Professional

JANUARY 22, 2021

2021 will be a challenging but exciting year for IT pros. Here are the top skills in demand they will need in order to gain ground in their career.

361

361

Forrester IT

OCTOBER 20, 2020

Sales enablement leaders should be prepared to optimize and expand the all-virtual environment in 2021. Annual planning — for resources, personnel, and programs — will be particularly difficult as enablement leaders solve for the current environment but also anticipate what comes next.

Virtualization 391

Virtualization Resources Programming Research 391

Forrester IT

OCTOBER 29, 2020

In 2021, companies will accelerate their digital transformation with a focus on customers and what, where, and how to serve them. In 2020, digital shifted from nice-to-have to must-have.

How To 393

How To Company 393

Forrester IT

JULY 8, 2021

Mobile World Congress 2021 (MWC21) took place between June 28 and July 1, 2021, after Mobile World Congress 2020 got canceled due to the pandemic. This was the first time attendees could get a sense of the global state of and the major trends in the telecommunications and technology sectors in the previous 18 months. […].

Mobile 326

Mobile Telecommunications Trends Analysis 326

Forrester IT

OCTOBER 29, 2020

Employee experience in 2021 will be defined by long-term remote work and crisis management. Success will depend on the strength of an organization's employee experience strategy and technology investments. Learn more.

Strategy 379

Strategy Trends 379

Forrester IT

OCTOBER 15, 2020

Every autumn at Forrester, we look ahead to predict how we think the world will unfold in the coming year. It’s that time again now. The art of prediction isn’t new, and as Europeans, we’ve excelled in it for centuries. Millenia even. Kings and queens, chieftains and war leaders would consult the wise, hoping for […].

Cloud 537

Cloud 537