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The 10 Best Ways To Spend Your B2B Paid Media Budget In 2021

Forrester IT

What are the best ways to spend your paid media budget in the new year? Here are 10 ideas you can explore, test, or implement depending on your organization’s level of paid media emphasis and sophistication.

Budget 497
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Predictions 2021: The Path To A New Normal Demands Increased Cybersecurity Resilience

Forrester IT

In 2021, culture issues, budgets, and vendor shifts will be top priorities for cybersecurity leaders. Learn more in our 2021 cybersecurity predictions.

Budget 545
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Slowing Growth For US Tech Budgets In 2020 And 2021, Varying By Industry

Forrester IT

Slowing real GDP growth of 2% or less in turn will lead to slower growth of US tech budgets: from 4.5% in 2020 and 4% in 2021, according to Forrester’s latest US tech budget forecast: […]. Even before the threat of coronavirus, the US economy was poised for a slowdown in 2020. in 2019 to 4.2%

Budget 322
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32% Of IT Budgets Will Be Dedicated To The Cloud By 2021

CTOvision

These and many other fascinating insights are from the recently published IDG Cloud Computing Survey 2020. You can download a copy here for free (PDF, 12 pp., The survey’s […].

Budget 348
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76% Of Enterprises Prioritize AI & Machine Learning In 2021 IT Budgets

CTOvision

Enterprises accelerated their adoption of AI and machine learning in 2020, concentrating on those initiatives that deliver revenue growth and cost reduction. Consistent with many other surveys of enterprises’ AI […].

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Europe Predictions 2021: Marketers Must Craft Experiences To Retain Contradictory Customers

Forrester IT

2020 has been a year of unprecedented political, social, economic and healthcare disruption – and 2021 shows no signs of any of these trends slowing down. Every autumn Forrester looks ahead to predict the major consumer, business and technology trends that will shape the marketing landscape for the following year.

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US Tech Spending Slowdown Amidst Rising Cloud Adoption Will Squeeze Tech Budgets

Forrester IT

Recent stock and bond market turmoil has highlighted the growing risk of a US economic slowdown and even a recession — a prospect that 74% of economists think will happen by 2021, according to a survey of US economists by the National Association of Business Economists. We at Forrester are not quite as pessimistic. But […].

Budget 332