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Consumers Are On Social Media, But That Doesn’t Mean They Want To Hear From You

Forrester IT

Social media is ubiquitous, from social networks to forums to brand-created communities to messaging apps. Brand marketers shouldn’t be asking if their consumers are on social media, but rather, “Do they want to hear from my brand?”

Social 539
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The 100 Best Channel Podcasts Of 2021

Forrester IT

Responding to this initial success, leading social media companies such as […]. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower.

Media 535
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2021 B2C Marketing Priorities In Europe

Forrester IT

2020 has been a year of unprecedented political, social, economic, and healthcare disruption — and 2021 shows no signs of these trends slowing down. How should European consumer marketing leaders prepare for the coming year?

B2C 385
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Social Media Plays A Bigger Role In Commerce Than Just Buying

Forrester IT

In 2021, US-based social media platforms such as Facebook, Instagram, Snapchat, TikTok, and even Twitter piled on user shopping features, paving the way for 61% of US online adults under 25 years old saying that they’ve completed a purchase on a social network without leaving the website or app.

Social 370
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In 2021, Banks Must Sustain The Digital Momentum

Forrester IT

Each year, many consumers vow to change their behavior come January 1, resolving to cut down on social media, eat more healthily, sort out their finances, or — for those in lockdown — go for a […]. We’re hitting the end of January. So, let me ask you, how is that New Year’s resolution coming along?

Banking 494
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The Social “FrankenSuites” Era Must Draw To A Close

Forrester IT

Today, we published The Forrester Wave: Social Suites, Q3 2021. The market has reached an inflection point: Social suites’ era of collecting modules and features should wind down – and must now yield to a new era of improved […].

Social 317
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The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021 – Martech’s Cornerstone Realigns In The Face Of Disruption

Forrester IT

I’m excited to announce The Forrester Wave™: Enterprise Marketing Software Suites, Q2 2021. Unprecedented social, regulatory, and economic factors like data deprecation remain top of mind and are […].