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Media Agency Reviews Are Coming In 2022

Forrester IT

Forty-one percent of CMOs will conduct a media agency review in 2022, because reaching and influencing customers and prospects is fundamental to success, yet engaging consumers has never been more complex.

Media 369
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Microsoft MVP Award 2021-2022 Microsoft Most Valuable Professional Program Award

Anoop

The post Microsoft MVP Award 2021-2022 Microsoft Most Valuable Professional Program Award appeared first on HTMD Blog #1 by Anoop C Nair. Enjoy reading it. Subscribe to YouTube Channel [link]. and Facebook Page to get the latest updates.

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Want To Improve Employees’ Insights-Driven Decision Making? Data Literacy Programs Alone Won’t Help

Forrester IT

In 2022, 75% of US business decision-makers responded that they are adopting enterprise-wide data literacy, and companies are projected to spend 4.7 Companies want to be insights-driven, customer obsessed, and future fit. This journey includes investing in data literacy or spending on tech. trillion dollars on technology globally.

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Sales Enablement Technology Decisions Just Got Easier: Introducing the Now Tech, 2022

Forrester IT

Over the past decade these solutions have evolved and empowered B2B revenue teams to: Optimize sales processes Break down organizational silos Shorten time-to-competency Measure the impact of enablement programs These technologies […].

B2B 369
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What We Learned From Our Own Data-Driven ABM Strategy

So, what does ABM look like in 2022? talking points, we thought it would be more helpful to examine an ABM program that ZoomInfo executed. However, ABM practitioners have evolved the strategy from development to implementation. Instead of wading through a series of vague “how-to kick-start your ABM strategy!”

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Call For Entries: Forrester Awards 2022

Forrester IT

The Forrester Awards 2022 program will recognize leaders and their organizations for excellence in technology strategy and in enterprise architecture that drives an obsession with customer success and business growth.

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One In Four Account-Based Marketing Programs Are Built On Quicksand

Forrester IT

Forrester’s Survey Data Reveals Difficult Truths About Many Account-Based Marketing (ABM) Programs Every two years, Forrester conducts a State Of ABM Survey. In 2022, 155 marketing professionals in B2B organizations across North America, Europe, and Asia Pacific provided us with a detailed look at their ABM programs.