Forrester IT

DECEMBER 19, 2023

2024 promises a better tech spend outlook for Europe — Forrester forecasts that European tech spend will bounce back to grow 5.1% in 2024, almost double its rate in 2023.

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Forrester IT

MAY 28, 2024

Whilst RSA everyone is digesting RSA , I finally had the time to sit down and gather my thoughts on InCyber Forum Lille 2024. This was my first time visiting, one of over 20,000 visitors from over 100 countries. This conference has started to gain a well-deserved international recognition for the valuable insights and the […]

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Forrester IT

MARCH 28, 2024

Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Like it or not, know it or not, genAI will seep into […]

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B2B B2C Research Trends 504

Forrester IT

OCTOBER 11, 2023

Before our full predictions for 2024 launch on Tuesday, October 24, read our "anti-predictions." " Here's what won’t happen in 2024.

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Forrester IT

JUNE 25, 2024

Forrester’s list of the top 10 emerging technologies for 2024 reflects the continued dominance of AI but also emphasizes the growing importance of security in our increasingly connected world. Get a deep dive on the top 10 list in this blog post.

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Security Architecture Strategy Trends 482

Forrester IT

AUGUST 19, 2024

Singapore’s FSI Customers Rate Their Experiences As Just “OK” In 2024 Forrester has been evaluating the quality of customer experience at leading financial service providers in Singapore since 2018.

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Forrester IT

MAY 15, 2024

Here are a few of the highlights from the past year and advice to help firms mature their digital accessibility efforts in 2024. In 2023, we saw more firms commit to digital accessibility, with emerging regulations bringing a sense of urgency to the work.

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Forrester IT

AUGUST 27, 2024

To understand current US consumer financial health, Principal Forecast Analyst Jitender Miglani analyzes key Q2 2024 Bureau of Economic Analysis (BEA) data.

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Forrester IT

MAY 3, 2024

We’re excited to announce that we’ve finalized our selections for Forrester’s top emerging technologies for 2024. We’ll spotlight the top 10 emerging technologies in our main report that will publish in late June. And then we’ll release a report in July on technologies 11-20.

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IT Toolbox

NOVEMBER 8, 2024

The SpiceWorld 2024 IT conference is jam-packed with opportunities to learn about tools and techniques to make your job in IT easier, teach you how to get more from your IT budget, and discover what it takes to secure your organization in a world where artificial intelligence keeps getting smarter.

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Forrester IT

OCTOBER 25, 2023

In 2024, we expect that CX leaders will continue to navigate variable footing, in some cases finding themselves caught in the crossfire between new tech and old policies. Prepare yourself for the new year with a preview of our 2024 predictions.

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Policies 448

Forrester IT

SEPTEMBER 4, 2024

VMware Explore 2024 began with Broadcom CEO Hock Tan reannouncing a significant departure from the previous VMware direction (embracing hybrid cloud) to a singular focus on making private cloud a success.

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Forrester IT

OCTOBER 30, 2023

Learn more in our 2024 technology infrastructure predictions. Dynamic changes are occurring in the technology infrastructure landscape, impacting the data center, remote work, edge environments, and connectivity.

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Data Center Data Architecture Applications 435

Forrester IT

NOVEMBER 4, 2024

Revenue operations hot topics from the ever-popular analyst sessions at this year’s Forrester B2B Summit EMEA 2024.

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B2B 221

Forrester IT

OCTOBER 26, 2023

Will generative AI live up to the hype in 2024? Learn more in our 2024 predictions for artificial intelligence. The short answer is yes.

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Forrester IT

JANUARY 17, 2024

Last night I participated in Tinuiti’s Bold Predictions & Bold Wines, a fun way to learn about wines before holidays with the family while also discussing opportunities for CMOs in 2024. I learned some really great tips which are too good not to share: When it comes to measurement, listen, learn, and lean in. We […]

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Forrester IT

SEPTEMBER 25, 2024

MAICON 2024 insights and inspiration are still resonating. Learn three key lessons that set marketers up for success in an uncertain future.

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B2B Strategy 259

Forrester IT

OCTOBER 30, 2023

In 2024, we’ll see SaaS sales hit 75%, genAI drive modernization efforts, and at least one vendor megadeal. Learn more in Forrester’s 2024 enterprise software predictions.

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Enterprise Enterprise Software Software 396

Forrester IT

OCTOBER 25, 2023

Get an overview of our B2C marketing predictions for 2024. B2C marketing CMOs will need to navigate AI and prioritize the practical amid a tense political atmosphere.

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B2C Trends 397

Forrester IT

OCTOBER 30, 2023

In 2024, software developers will have to adapt to the rise of TuringBots, ajar source, and Backstage in the development cycle. Learn more in our 2024 predictions for software development.

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Software Development Development Software Software 415

Forrester IT

FEBRUARY 21, 2024

Check out this preview of The Forrester Wave™: Digital Asset Management Systems, Q1 2024, which reveals the DAM vendors that are pushing the boundaries of intelligent and strategic creativity.

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Forrester IT

SEPTEMBER 9, 2024

We analyzed the Q2 2024 earnings announcements of five large public technology service providers. First, tech service providers continued slow organic growth or decline in Q2 2024, with little change expected for the rest of the year. Big picture, the market is more difficult than in the past decade.

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Forrester IT

SEPTEMBER 20, 2024

Forrester just published The European Net Promoter Rankings, 2024 with Net Promoter Scores℠ (NPS) for 60 banks across France, Germany, Italy, Spain, Sweden, the UK, Poland and the Netherlands.

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Banking .Net Survey 221

Forrester IT

JUNE 13, 2024

Looking ahead to 2024, Vietnam’s economic prospects are bright. Against this positive backdrop, Forrester anticipates a substantial increase (+10.4%) in tech spending in Vietnam for the year 2024. The country’s GDP is expected to grow significantly, fueled by robust international trade and supportive government policies.

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Policies Government 259

Forrester IT

MAY 31, 2024

Improving brand perception and customer experience (CX) while achieving a positive ROI is a particularly daunting task in 2024 because: A turbulent economy makes it tough to improve marketing’s ROI. B2C marketing decision-makers have many conflicting short- and long-term priorities while facing increasingly tough challenges.

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B2C Trends 284

Forrester IT

OCTOBER 24, 2023

In 2024, the APAC region will see a significant amount of change driven by generative AI. Learn more in our 2024 APAC predictions.

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B2B 397

Forrester IT

SEPTEMBER 10, 2024

At the upcoming B2B Summit EMEA 2024, our keynote sessions will equip you with the insights and tools needed to drive meaningful change and achieve sustained growth. In today’s fast-paced B2B landscape, staying ahead requires more than just traditional strategies.

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Forrester IT

MAY 15, 2024

RSA Conference (RSAC) 2024 boasted 41,000 attendees, 600 exhibitors on the show floor, 425 sessions, and plenty of dashing around Moscone Center and its surrounding area for our analysts. The event, still the top dog of cybersecurity events, was packed, with announcements and press releases galore.

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Forrester IT

OCTOBER 26, 2023

In 2024, firms will surge ahead with automation initiatives, fueled by new AI enthusiasm. Learn more in our 2024 automation predictions.

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Enterprise Enterprise 418

Forrester IT

MAY 21, 2024

In 2024, about 30 billion records from almost 4000 entities were breached, the so-called mother of all breaches, and we haven’t even hit the summer yet. Beyond data breaches, the threat landscape has evolved from run of the mill and opportunistic attacks a few years ago, to more sophisticated and targeted campaigns.

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