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B2B Marketers Prioritize Digital Brand And Communications Budget Investments

Forrester IT

In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. This year’s responses show expected increases are up in most categories over last year and expected decreases have dropped in most categories.

B2B 448
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2024 Could Be A Good Year For B2B Agencies

Forrester IT

B2B companies are forecasting healthy increases in agency investments this year, according to Forrester’s Brand and Communications Survey 2024, which surveyed 205 B2B marketing leaders to understand their expectations for agency budgets over the next 12 months.

B2B 431
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Defying Economics: IT Budgets Expected To Rise in 2024 Amid Recession Preparations

IT Toolbox

Threading a growth path characterized by caution — that’s the motto of organizations when it comes to IT spending in 2024. The post Defying Economics: IT Budgets Expected To Rise in 2024 Amid Recession Preparations appeared first on Spiceworks.

Budget 264
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2024 Annual Planning: Don’t Let Caution Become Complacency

Forrester IT

A precarious economy has tempered business and technology leaders’ budget expectations. Our 2024 Planning Guides advise on where to invest and experiment for success. But now is not the time to retreat.

Budget 360
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InfoSecurity Europe 2024: Next-Gen & AI Dominate The Show Floor

Forrester IT

The conference landscape in Europe is shifting, with more trade shows to choose from and tighter budgets for vendors to market, and end-users to justify travel […]

Travel 465
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TIER: Tech Leaders Must Adapt To The Evolving US Developer Labor Market

Forrester IT

Forrester’s Priorities Survey, 2024, reveals that 73% of respondents stated that their organization plans on significantly increasing their budget for software development in the coming year – suggesting continued demand for developers. Recently, there has been a major shift in […]

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Cisco Live EMEA 2024: Yes, AI Was Everywhere, And So Was A Surprising Amount of Innovation

Forrester IT

Of these, Melbourne in summer is obviously the best — but if you’re not based in Australasia, your travel budget probably won’t accommodate a trip to Melbourne, which leaves Amsterdam […] If you want to attend Cisco Live, you have three options: 1) Amsterdam in February; 2) Las Vegas in June; or 3) Melbourne in December.

Travel 382