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B2B Marketers Prioritize Digital Brand And Communications Budget Investments

Forrester IT

In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. This year’s responses show expected increases are up in most categories over last year and expected decreases have dropped in most categories.

B2B 448
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B2B Marketers Expect To Do More With More – But It’s Not As Good As It Sounds

Forrester IT

In Forrester’s Marketing Survey, 2024, nearly 900 global B2B Marketing executives and operations leaders indicated they expected an overall Marketing budget increase. Breaking that down further, 67% expected their technology budget to increase, 62% anticipated a larger programs budget, and even 59% projected to spend more on personnel.

B2B 293
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Leaders Face Five Challenges When It Comes To Event Measurement

Forrester IT

Spending on B2B events is perennially one of the largest items on the CMO’s budget, with upwards of 30 per cent of program spend going on event activity. High spend demands accountability and according to Forrester’s Q1 2024 State Of B2B Events Survey, the number one priority for event teams over the next 12 months […]

B2B 243
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AI, cybersecurity drive IT investments and lead skill shortages for 2025

Network World

According to Skillsoft’s 2024 IT Skills and Salary Report , IT leaders are planning to invest in AI and machine learning in 2025 while also aiming to bring more AI/ML skills in house and recruit hard-to-find cybersecurity talent.

Survey 182
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3 key digital transformation priorities for 2024

CIO Business Intelligence

Luckily, many are expanding budgets to do so. “94% Luckily, many are expanding budgets to do so. “94% Despite all that, CIOs should add generative AI initiatives to the much longer secondary list of transformation programs. These workstreams require documenting a vision, assigning leaders, and empowering teams to experiment.

Devops 143
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10 top priorities for CIOs in 2024

CIO Business Intelligence

Gain stronger control over data Jae Evans, global CIO and executive vice president at Oracle, is planning to prioritize data control in 2024, and CIOs across industries would be wise to follow suit. “As As AI solutions evolve, and employee use cases grow, it’s clear that AI will continue to redefine the way we work in 2024,” he says.

Training 142
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8 pressing needs for CIOs in 2024

CIO Business Intelligence

The most pressing responsibilities for CIOs in 2024 will include security, cost containment, and cultivating a data-first mindset.” Here, we detail those and others that comprise eight of the top priorities for CIOs in 2024. Among the various strategies at our disposal, automation stands out as a pivotal solution,” she says. “In